Show Up and Be Heard

How to price with confidence, with Caroline Cookson

Season 9, Episode 78: Show Up and Be Heard

Today’s episode of the podcast is an interview with Caroline Cookson, pricing expert and advocate for small business owners confidently charging what they’re worth.

Caroline shares actionable advice and mindset shifts to help you feel empowered in your pricing decisions.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. How to set your prices strategically from the start
2. When and how to raise your prices with confidence
3. How to approach discounting, boundaries, and the emotional side of pricing

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

ABOUT CAROLINE:

Caroline has spent the last 20 years helping businesses figure out what to charge - from global brands you’ve definitely heard of to growing startups you haven’t (yet).

She started out at KPMG, got a maths degree from Cambridge, and has led pricing and growth strategy across everything from whisky to honey and healthcare.

These days, she runs her own consultancy, Cookson Partners, where she helps businesses use price as a smarter lever for profit, growth, and brand trust.

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Connect with Caroline on LinkedIn and Instagram

Check out Caroline's website

Find out more about and sign up for Boss Your Socials Club

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

EPISODE TRANSCRIPT

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THIS SEASON’S SPONSOR:

A big thank you to this season’s sponsor, Caroline from Hunkington House Kitchen, who has helped to make this podcast possible.

Caroline helps people learn to bake with ease from the comfort of their own kitchen, through her Bake With Me Club, and I’m so grateful for her support.

You can find out more at www.hunkingtonhousekitchen.co.uk and check out any offers or resources via the links below!

⚡️ Grab her free download - 5 Secrets to Make a Perfect Sponge

⚡️ Find out more about her Bake With Me Club

Thanks so much to Caroline for sponsoring the show!

If you hate creating reels on Instagram, try doing this instead…

Season 9, Episode 77: Show Up and Be Heard

Today’s episode of the podcast is a solo episode all about cutting through the noise around Instagram Reels and exploring a powerful alternative to video content that can still grow your reach and engagement.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. Why the pressure to constantly create video content can actually hold you back
2. The alternative post format that can boost reach and engagement (without filming a single thing)
3. How to choose content strategies that work for you — not just what the 'experts' seems to be shouting about

If the thought of filming another Reel makes you want to throw your whole business in the bin, this episode is your permission slip to do things differently - and still be heard.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Find out more about and sign up for Boss Your Socials Club

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

EPISODE TRANSCRIPT

1. Tap to download

THIS SEASON’S SPONSOR:

A big thank you to this season’s sponsor, Caroline from Hunkington House Kitchen, who has helped to make this podcast possible.

Caroline helps people learn to bake with ease from the comfort of their own kitchen, through her Bake With Me Club, and I’m so grateful for her support.

You can find out more at www.hunkingtonhousekitchen.co.uk and check out any offers or resources via the links below!

⚡️ Grab her free download - 5 Secrets to Make a Perfect Sponge

⚡️ Find out more about her Bake With Me Club

Thanks so much to Caroline for sponsoring the show!

How to know when it's time to change direction in your business

Season 9, Episode 76: Show Up and Be Heard

Today’s episode of the podcast is an interview with Caroline Bailey all about pivoting in business and recognising when it might be time for a change.

Caroline shares her journey from creating wedding cakes to running online baking classes, and the decisions, challenges, and mindset shifts that came with that transition. We talk about the signs that it might be time to pivot, how to redefine success on your own terms, and why changing direction doesn’t mean you’ve failed.

It’s an honest, encouraging conversation about resilience, self belief, and finding joy in the work you do.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. How to spot the signs it might be time to pivot your business
2. Why changing direction doesn’t mean you’ve failed
3. How to redefine success and build a business that fits your life

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

ABOUT CAROLINE:

Caroline is the founder of Hunkington House Kitchen and the Bake With Me Club. An award-winning wedding cake designer turned baking mentor, she’s passionate about helping people bake with confidence from their own kitchens. Through her Bake With Me club and classes, Caroline inspires others to reduce ultra-processed foods, enjoy homemade baking, and feel proud of what they create.

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Connect with Caroline on Instagram

Check out Caroline's YouTube Channel

Watch Caroline's 'Easy Chocolate Chunk Cookies' free tutorial

Find out more about and sign up for Boss Your Socials Club

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

EPISODE TRANSCRIPT

1. Tap to download

THIS SEASON’S SPONSOR:

A big thank you to this season’s sponsor, Caroline from Hunkington House Kitchen, who has helped to make this podcast possible.

Caroline helps people learn to bake with ease from the comfort of their own kitchen, through her Bake With Me Club, and I’m so grateful for her support.

You can find out more at www.hunkingtonhousekitchen.co.uk and check out any offers or resources via the links below!

⚡️ Grab her free download - 5 Secrets to Make a Perfect Sponge

⚡️ Find out more about her Bake With Me Club

Thanks so much to Caroline for sponsoring the show!

Season 8, Episode 75: Show Up and Be Heard

I can’t quite believe we’ve reached the end of another season – which means we are also about to head into another school holiday!

This podcast has always been about showing up in a way that feels right for me, and helping you show up in a way that feels right for you, which is exactly why I design each season to fit around real life - because running a business isn’t about pushing through exhaustion just to tick a box.

In today’s wrap up episode, I want to leave you with a friendly reminder about something I’m really passionate about - something I believe more businesses need to not only hear, but fully embrace. This is your permission slip to do things your way, and I can't wait to dive into it with you.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

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5 tips for finding the best time to post on social media

Season 8, Episode 74: Show Up and Be Heard

Today’s episode of the podcast is a solo episode all about finding the best time to post on social media - without driving yourself crazy or feeling like you have to chase every algorithm update.

I share 5 practical tips to help busy business owners understand when their audience is most likely to see their content, how to make sense of insights, why consistency matters more than obsessing over perfect timing, and how to keep testing and tweaking without burning out.

This episode is all about making social media posting simpler, smarter, and less stressful, so your content actually gets seen and works for your business.

BOSS THINGS YOU’LL LEARN IF YOU TUNE IN:

1. How to use your insights to post at times that actually work for your audience
2. Why consistency often matters more than perfect timing
3. How to test and tweak your posting schedule without overcomplicating things

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Check out Metricool for scheduling

Find out more about and sign up for Boss Your Socials Club

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

01:20 The Myth of Perfect Posting Times

04:16 Understanding Insights for Better Engagement

07:02 The Importance of Consistency

10:04 Knowing Your Audience

13:09 Leveraging Schedulers for Efficiency

15:44 The Power of Testing and Adapting

EPISODE TRANSCRIPT

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How tuning into your hormones helps you advocate for yourself in business and life, with Leah Christian

Season 8, Episode 73: Show Up and Be Heard

Today’s episode of the podcast is an interview with Leah Christian, and we’re diving into what it really means to advocate for yourself and tune into your hormones so you can feel better in both business and life.

We talk openly about women’s health, with a focus on perimenopause, why so many women feel dismissed or unheard, and how understanding your body can be a powerful tool for creating more ease, clarity, and sustainability.

Leah also shares a wealth of practical tips on how to advocate for yourself in medical and everyday settings and how tuning into your hormones helps you feel better, work smarter, and avoid burnout.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

ABOUT LEAH:

Leah Christian is a dynamic leader, expert psychologist, and passionate advocate for women’s health. As the founder and CEO of The House of Hormones, Leah has created a comprehensive platform dedicated to supporting women on their journey to hormonal wellness. Leah's mission is to bridge the gap in understanding women’s hormonal health, simplifying complex topics and providing practical, research-based solutions. Her work addresses the unique challenges faced by women, helping them regain control of their well-being in an accessible, informed, and compassionate way.

Leah's background as a trained psychologist allows her to understand the intricate connection between mental and physical health, particularly how hormonal imbalances can significantly affect both. This unique insight forms the foundation of The House of Hormones, an initiative that provides educational resources, online tools, and community support to women navigating the often confusing world of hormonal health. With a strong focus on scientific research, Leah collaborates closely with doctors, nutritionists, and other health experts to ensure that all content and advice provided by The House of Hormones is accurate, up-to-date, and empowering.

In addition to her work with The House of Hormones, Leah has built a reputation as a sought-after speaker, and Certified Menopause Wellness Coach, particularly within corporate settings. Her engaging talks on women's health, hormonal balance, and self-care help organizations foster a more inclusive, health-conscious work culture. Leah’s practical corporate experience further enhances her ability to engage with diverse audiences, ensuring that her message of wellness resonates on both a personal and organizational level. Leah's insights into women’s hormonal health have made her an influential figure in the emerging femtech space, and she is an ardent advocate for more research into women’s health and hormone care.

Whether speaking at conferences, collaborating with brands, or working with medical professionals, Leah's dedication to advancing women's health is unwavering. She continues to push boundaries, creating a world where women can access the knowledge, tools, and support they need to live healthier, more balanced lives.

With The House of Hormones, Leah Christian has not only created a brand but also a movement—one that empowers women through education, community, and action.

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Follow House of Hormones on Instagram

Join the House of Hormones free community

Check out the House of Hormones free downloads

Check out the House of Hormones forum

Listen to the House of Hormones podcast on Spotify, YouTube or Apple

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. How to boost your energy and why you need to stop calorie counting, with Wendy Hill
2. Understanding your menstrual cycle and cyclical living, with Kasi Reid

EPISODE TRANSCRIPT

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3 low engagement content ideas you should always be posting

Season 8, Episode 72: Show Up and Be Heard

Today’s episode of the podcast is a solo episode all about the three types of posts that often get overlooked because they don’t look “pretty” in your feed, or give you that instant dopamine hit, and they are never going to go viral… but they are absolutely essential for your business.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. Why engagement isn’t always the best indicator of whether a post is doing its job
2. The three types of posts that rarely perform well publicly but need to be posted regularly
3. How to look at your content through a marketing lens, not an algorithm pleasing one

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Find out more about and sign up for Boss Your Socials Club

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

01:14 Encouragement for Engagement and Community Building

01:37 Introduction to Effective Social Media Posts

08:56 The Importance of Sales Posts

11:37 Building Trust with Reviews and Testimonials

14:00 Driving Traffic Away from Social Media

15:52 The Boss Framework for Social Media Success

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. Social Media Made Simple: A Framework to Reduce the Overwhelm

EPISODE TRANSCRIPT

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Reframing selfishness and letting go of ‘Good Woman’ guilt, with Suzy Reading

Season 8, Episode 71: Show Up and Be Heard

Today’s episode of the podcast is an interview with Chartered Psychologist and self care expert Suzy Reading. We dive into the power of reframing selfishness, dismantling the pressure of being a “good woman,” and exploring what it truly means to prioritise your own needs without guilt.

Suzy shares her journey, her seven steps to being selfish, and so many practical tips you can integrate into your everyday life - from breath work to simple emotional regulation techniques and ways to reconnect with yourself with more tenderness and compassion.

BOSS THINGS YOU'LL LEARN IF YOU TUNE IN:

1. Why putting yourself first doesn’t make you selfish — it makes you well
2. How guilt, not-enoughness, and “good woman” conditioning show up in everyday life
3. Practical ways to care for yourself, regulate emotions, and advocate for your needs

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

ABOUT SUZY:

Suzy Reading is a Chartered Psychologist and one of the UK’s leading self-care and self-advocacy experts. She has three decades of experience in the health and wellbeing industry, drawing on her qualifications in yoga and personal training, together with psychology, to empower people with sustainable healthy lifestyle habits.

Suzy has a special interest in helping people heal their relationship with ‘self’. She is a monthly columnist for Top Sante Magazine; the Psychology Expert for Neom Organics; the Wellbeing Ambassador for BABTAC and is a founding member of the ‘Nourish’ app.

She is the author of The Little Book of Self-Care, The Self-Care Revolution, Stand Tall Like a Mountain, Self-care for Tough Times, This Book Will (Help) Make You Happy, And Breathe, Sit to Get Fit, Rest to Reset and Self-care for Winter. How to Be Selfish is her newest book that is hot of the press and available to buy now.

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Join Boss Your Socials Club (use the code 'kickstart' to get 26% off the cost of a year in any tier)

Connect with Suzy on Instagram

Follow Suzy on Substack

Connect with Suzy on Facebook

Follow Suzy on X

Buy How to Be Selfish

Check out Suzy's other books and ways you can work with her

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

TIMESTAMPS TO HELP YOU FIND WHAT YOU NEED:

04:07 The Journey to Selfishness

06:55 Reframing Selfishness

09:18 The Concept of a Good Woman

12:05 Emotional Health and Expression

14:43 Self-Care and Motherhood

17:10 The Importance of Joy and Pleasure

21:57 Embracing Individuality in Parenting

23:20 The Importance of Self-Care and Self-Expression

24:30 Practical Techniques for Emotional Regulation

28:53 Connecting with Self Through Movement and Breath

34:45 Simple Strategies for Managing Anxiety

37:19 The Seven Steps to Reclaiming Self

39:53 Final Thoughts on Worthiness and Self-Care

42:00 Practical Self-Care Techniques and Emotional Regulation

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. Balancing life, business and boundaries, with Jo Watson

EPISODE TRANSCRIPT

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What the Data Is Really Saying About Social Media in 2026

Season 8, Episode 70: Show Up and Be Heard

Today’s episode of the podcast is a solo episode all about three key social media stats that are shaping how social media really works as we head into 2026.

In this episode, I’m breaking down the data (credit to Social Media Today for highlighting these), what it actually means in real life, and how you can use it to make calmer, more intentional decisions about your social media - without the overwhelm, pressure, or “you’re behind” energy.

BOSS THINGS YOU’LL LEARN IF YOU TUNE IN:

1. How social media plays a huge role in brand research and buying decisions - even when people aren’t engaging.
2. What the data really says about people using multiple platforms (and why you don’t need to be everywhere).
3. Why mobile first thinking is essential - and how simplicity can actually increase engagement.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

LINKS YOU DEFINITELY WANT TO CHECK OUT:

Join Boss Your Socials Club (use the code 'kickstart' to get 26% off the cost of a year in any tier)

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. How to write better social media captions
2. Why your social media posts aren't getting noticed and what to do about it

EPISODE TRANSCRIPT

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Permission to rest this Christmas

Season 7, Episode 69: Show Up and Be Heard

I can’t quite believe we’ve reached the end of another season – which means we are also about to head into another school holiday!

This podcast has always been about showing up in a way that feels right for me, and helping you show up in a way that feels right for you, which is exactly why I design each season to fit around real life - because running a business isn’t about pushing through exhaustion just to tick a box.

In this episode, I share:

1. Why I’ve chosen to run the podcast in seasons (and what that looks like in practice).
2. How pressing pause helps me protect my energy, show up better, and enjoy the process.
3. What this approach means for you, and how to use the podcast library in between seasons.
4. A little encouragement if you’ve been waiting for permission to slow down.

If you enjoyed this episode or found it useful, then I would really appreciate if you could take just a few minutes to give it a review on whatever platform you are listening on - because every one I get really does make me do a little squeal and a happy dance!

CONNECT WITH BECCI:

Connect with Becci on Instagram, LinkedIn or Facebook

Join Becci's email community

IF YOU LOVED THIS, YOU'LL ALSO LOVE:

1. The what, why, where and how of consistency on social media
2. How to protect your time and energy on social media as a small business owner
3. 10 steps to create a social media strategy that works for your small business
4. How to protect your time and energy on social media as a small business owner
5. Balancing life, business and boundaries, with Jo Watson

SUPPORT THE SHOW:

1. If you love this podcast and would like to show your support and say thank you, you can do so here.

EPISODE TRANSCRIPT

1. Tap to download