In this episode of The Audacious OBM, we discuss the biggest struggle of OBMs - pricing. Pricing is ever-evolving, and there is no one right way. We'll look at different pricing options, including value-based pricing, hourly rates, retainer, and packages, and their benefits and pitfalls. We will also discuss how to increase prices and considerations for pricing, such as what's included and what things you need to be thinking about. We focus on hourly rates, retainers, and packages of hours, and explore what they include and the limitations they have. Our favourite pricing method is value-based pricing in packages.