In this episode Russ Collins is joined by Sam Jacobson of Ideaction Consulting, a wedding and event consulting agency. Together Sam and his wife, Katy, provide a host of services to the wedding industry such as copywriting, coaching, and courses on - sales, buyer psychology, and momentum building. They are a true dream team and we are so grateful to ask Sam questions about pricing. If you want to know how to price your wedding business offer, this episode is for you.