The Wedding DJ Podcast

We've had several questions lately asking when is the right time to go full time in the wedding industry. Russ shares a few key indicators to look for when deciding to go full time with your business. Cash flow management is one part of the equation as well as managing expenses, however, there is some element of risk involved when deciding on your future. Right now, it is estimated that the wedding industry is a 52 BILLION dollar industry in the US alone. You might want to think about jumping in!

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CASH FLOW SITE!

Wedding Pro Society!

Cash flow is increased in the follow up! In this episode we have a deep conversation about following up with inquiries and after sending a proposal. Russ shares tips on calling clients to action in the follow up process. We talk about the tactics and sales funnels we use to keep from getting ghosted. Your business will grow if you learn how to follow up with clients in a way that calls them to action. 

Wedding Pro Society doors are open! Join here for free!.

When we started using Honeybook to manage our wedding business everything changed. We grew by 60% in the first 2 months and we've grown by double digits every month thereafter. It has allowed us to stay on top of al client projects, integrate our schedule, track our expenses, and so much more. You will level up your wedding business if you invest in a customer relationship software.

Want To Try Honeybook? Here's a discount code!

Join The Wedding Pros Society FOR FREE here!!

Do you have questions about how to price your wedding services? We all do. Anxiety levels can grow when we feel we are being vulnerable and making our pricing and offerings public. On this episode Russ covers the mindset behind pricing your wedding business services and how to conquer the anxiety of putting the product into the market. 

Join The Wedding Pros Society FOR FREE here!!

Do you use Instagram Reels for your wedding business? What's the big deal? Is Reels just Tik Tok for old people? Last month we uploaded a Reel and it went viral. It's changed everything about the way we view social media and Russ is going to share why it went viral and why employing these tactics might work for your social media engagement. You can see the viral video here.

Join The Wedding Pros Society FOR FREE here!!

Russ shares how the Ozark Mix profit account is performing and breaks down the profit account sharing process and opens up about how much is in the account this quarter. Using a profit account allows you to pay yourself first and enact the first step in managing your cash flow each month.

We're opening the doors of the new Cash Flow For Wedding Pros membership on September 1st. You can get access to the membership right here! Don't miss out on the chance to change your wedding business one step at a time.

You can also access The Cash Flow Facebook group here.

So often we dive into selling our services to couples in order to get up and running or drive revenue and we don't take the time to define who it is that we should be selling our services towards. In today's episode we help define the customer avatar and give 4 characteristics to define when figuring out your ideal client.

You can join the Facebook group right here: https://www.facebook.com/groups/297451472101735/

Be a Cash Flow Boss: https://ozarkmixdj.ck.page/ced8a4b38d

A positioning statement is a description of your product and target audience and explains how it fills a market need. How Does your wedding business position itself in the market right now? Every wedding business needs a positioining statement that telss customers who they are, what they do, who they serve, and how they do it. Russ has a live conversation in the Cash Flow For Wedding Pros Facebook group breaking down what a positioning statement is and how it effects a wedding business cash flow and marketability. Join the Facebook group!

Join the Facebook Group here
Get The 3 Days to Be The Boss of Your Money video series here
Positioning Example Here

In this episode Russ Collins is joined by Sam Jacobson of Ideaction Consulting, a wedding and event consulting agency. Together Sam and his wife, Katy, provide a host of services to the wedding industry such as copywriting, coaching, and courses on - sales, buyer psychology, and momentum building. They are a true dream team and we are so grateful to ask Sam questions about pricing. If you want to know how to price your wedding business offer, this episode is for you.

Imagine writing a check to yourself every quarter just because you are the business owner! In today's episode Russ discusses the process of creating a "Profit" account in your wedding business and distributing the profit share every quarter to yourself as the business owner. Your profit account should pay you every quarter for the rest of your life!

If you want to jump into the Cash Flow For Wedding Pros community, you can do that right here. Grab your guide to the 5 accounts your business needs right now.