It is often said that recruitment marketing lags consumer marketing by five to 10 years. One reason for that is that consumer marketing budgets far exceed ours. That makes it far harder for us to pilot or A/B test and that holds back innovation.

On today's episode of the High Volume Hiring Podcast, cohosts Jeanette Leeds and Steven Rothberg of College Recruiter job search site interview Dillon Hill, co-founder of marketing agency Cosmoforge. We talk about about he helped to save his 19 year old friend's life, how that led him into a career in marketing, and what that's taught him about marketing.

We focus on how he breaks down the various components of marketing campaigns to identify what's broken and, therefore, how to prioritize limited resources.