How to Productize a Service to Work Less and Earn More

Custom services, like the work of most agencies, take time, and time is a finite resource. Productizing your services can help you grow your business efficiently. The truth is, service businesses are inherently difficult to scale. Think about it: selling digital marketing or design services involves meeting with clients, learning about their business, crafting a strategy, and executing deliverables for them. This means you need to spend time up front in the sales process evaluating leads and trying to determine how much time each project will take, which takes even more time.