It is impossible to achieve clarity through confusion. It will do exactly what it says: it will confuse your customers, your clients, your prospects, people you want to be your customers, and leave them wondering how you can actually support them. You don't get paid from confusion. It is crucial that you have a strategy for promoting different products and services without confusing your audience.

People don't buy your product, they buy you. Lack of clarity can confuse current and potential customers. This will result in frustration as you won't be able to grow your business or profits. Confusion results from a lack of a strategy when you try to promote multiple different things. We must first discuss your marketing strategy for promoting multiple productions and services. 

I was trying to accomplish so many things at the same time. Not only will this confuse others, but it will also confuse your mind and body, resulting in burnout. Trust me. There is a solution. Focus on what matters to you. Your values, what you stand for, and if the product or service aligns with your brand. Before adding another service or product to your business, you must go through this mental checklist. It will just lead to confusion and stress if it is not aligned. 

MONEY HIT:  Purchase a desktop calendar from the dollar tree. You won't be sorry. It's a useful tool for planning my schedule. I use this calendar to plan out when I will promote liquid collagen, private coaching, 1:1 strategy sessions, and my Instagram Stories membership. By putting it on paper, I can become laser-focused on that thing for a set period of time. It keeps me from going insane. That's the best non-technical thing I've done to keep my brand clear of confusion. 

It will prevent you from becoming spammy Tammy or the marketer who leaves links in every story. This will cause your audience to become numb to your content. As long as you have a plan, you can promote multiple products and services. In this episode, I'll show you how to do this without confusion. 

Connect with Emmy on the GRAM  @heyheyemmy or hang out on Facebook.

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Connect with Emmy on the GRAM @theheyheyemmy or hang out on Facebook.