A Guide to B2B Podcasting

How to Promote Your B2B Podcast


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In this episode of A Guide to B2B Podcasting, Jake Jorgovan shares some basic strategies to help your podcast reach the ears of more listeners.

While there isn’t a magic strategy to get you thousands of downloads overnight, there are some basics that every podcast should cover, including:

  • Directory and platform syndication (be on every platform possible, including video on YouTube)
  • Podcast SEO (keywords in episode title, podcast description, and show notes)
  • Content promotion tools (how to become “recommended content” on Buffer)
  • Jake shares several other helpful strategies, including the most powerful one you can use to get traction and new audiences more easily. He also shares strategies for those with not a lot of budget but a lot of time, and those with a lot of budget and not a lot of time.


    Have a topic you want to see us cover on the podcast? Write to our host at [email protected]


    This episode is brought to you by Content Allies.

    Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

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    A Guide to B2B PodcastingBy Jake Jorgovan and David "Ledge" Ledgerwood

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