Caitlyn McBee was a little resistant to narrowing down her brand and niche. She quickly realized that doing so made her more recognizable to her ideal customers and no less attractive to other markets. BrandFace provided a comprehensive approach that helped her brand represent her and stand out. Caitlyn’s personal brand is now a whole concept that she uses to promote her business on multiple levels. Tune in to find out how BrandFace helped more people recognize her brand.