Spreaker Live Show #153 for April 25th, 2018

Show Duration: 76 minutes

Host: Rob Greenlee, Head of Partnerships, Voxnest and Spreaker @robgreenlee - rob(at)voxnest(dotcom)

Co-Host: Alex Exum, Host of “The Exum Experience Podcast” on Spreaker

We stream LIVE every Weds at 3 Pacific /6pm EST from SpreakerLiveShow.com

- Then World Wide Radio Summit in LA May 2-4

- 3rd of May - 2:30PM - 3:20PM:

- PodSummit.com in Edmonton, Canada May 5th

- http://PodSummit.com in Edmonton, Canada May 5th

Mid-Rolls are available on Spreaker NOW in CMS - Get them while they are HOT!

Show Today:

- Top 21 List: How to Promote Your Podcast

- Spotify Update

On the show today:

Top 21 List: How to Promote Your Podcast

“Build it or record it and distribute it and they will come” approach is not working very well these days. Distribution is not enough, it get you to the starting line towards audience development, but much more to do.

Even if your show art is great and the title is really catchy, it’s still swimming in a sea of many, many, many other audio fish. You are the unique difference with a little hard work!

Podcasting comes with many demands on our time.

Those of us that do it are preoccupied with worrying about how to monetize, checking our stats, editing our show, lining up guests to interview, writing for the next episode, keeping up with the industry itself, learning about new hardware and software, and trying to get ratings and reviews.

Building a base of listeners is not easy!!!

Here are 21 areas to think about and possibly apply to your show promotion and marketing.

1. Get media interviews

Be sure to have a hook, though. Just being a podcaster and having what you think is a good show merely puts you in line with the other creators who are contributing to that 400 thousand number above. Give the host and/or producer a reason why they should interview you (and not the other podcasters).

2. Post media coverage on your website

I devote an entire section of your website to showcase where I’ve been interviewed.

3. Posting Audio Episodes to YOUTUBE with Video Content Too

Posting on YouTube gets you on the second largest search engine in the world, and thus a chance to be found by folks who might otherwise not come across you and your show.

4. Have a business card just for your show

Press the flesh with a show card, because expecting people to remember that you have a podcast, what it’s called, and where to find it is not only asking a lot, but it’s a missed (branding) opportunity. At the least have a website address on there, but consider having your name, number, and email address as well.

5. Email signature

Mine is loaded, from the URL to icons for the platforms where my podcast can be found to social media.

6. E-newsletter

Mine goes out once a week – on the day that my podcast comes out. You have total control over the content, the length, and the frequency. Thanks to my Web developer, I don’t even use a paid service. But regardless of how you send yours out, just do something. In this day and age of our email inboxes being on the receiving end of newsletters from others, make sure you are active as a sender too.

7. Public speaking and guesting on other podcasts or radio shows

Become considered an expert in your podcast show genre and work to build reputation as an industry speaker at conference events, put on workshops. Put on your your show website that you can be booked to speak on a variety of topics related to your podcast topics. Get feature at podcasting events. But think local too.

9. Social media

Yes,you should be promoting on social media, but not just on social media. Have one account dedicated solely to your podcast. Instagram. Facebook, Twitter, and LinkedIn about my podcast, but put other posts related to your podcast/business on those platforms too.

On Instagram, post something every day of the week. Pull from show notes, pull out a great quote from guest or commentary, create an image for...