Amanda has a yoga studio in Florida and has been invited to be a guest on a local radio show. She unsure what to talk about, how to turn those listeners into students, and what direction to take with this new promotional channel.

Ideas We Explore

• Why radio listeners are awesome, engaged, and attentive
• The very real challenge of "talking about" vs. "showing" yoga
• How to use redirect URL for ease-of-memorization
• How to buy a URL and setup a 301 redirect

#1 Tip from Amanda

• Use partner challenges to active your members
• Encourage people in and out of the studio to participate
• Incentivize them with prizes and just plain old fun