Donal is an established yoga teacher actively expanding his teaching and business skills. When a prospective students inquires about classes but doesn't end up joining a class, Donal is unsure how to follow up. Does he email? Make an offer? Add them to a list?

Listen & Learn:

• Why most inquiries are a client saying "yes" and your job is to not give them reasons to say "no"
• How friction, complicated process or big buying decisions can kill initial energy
• Why every business-minded yoga teacher should focus on their community in the form of email list, social media contacts, and even Whatsapp or SMS lists

#1 Tip from Donal:

• Give your classes a great name so students know what they're signing up for

Got Questions?

• Write to us [email protected]

Angela is a long-time coach and soon-to-be Yoga Trapeze instructor. She is considering lots of different business options, one of which is to open a physical yoga a studio. But is the market saturated? Does it even make sense to open a physical yoga studio?

Ideas We Explore

• How to calculate market saturation using Wikipedia and a simple "10 min commute" formula
• Why Yoga Trapeze is an awesome additional product or stand-alone private offering, but not a core studio class offering
• How physical strength can translate directly into mental strength

#1 Tip from Angela

• How physical strength can become a real life strength

Got Questions?

• Write to us [email protected]

Rosanna is a long-time yoga teacher, students, and seeker, and her day job is in taxes. She is curious to know if there is a way to put her skills to use in yoga studios, helping them use less paper, automate their processes and go online.

Ideas We Explore

• Why MindBodyOnline.com software dominates the industry
• How there is always opportunity in after-market support for software
• How a monthly service fee-for-service business model might make sense
• Why money often follows enlightenment

#1 Tip from Rosanna

• Spiritual and financial wealth often go hand-in-hand

Got Questions?

• Write to us [email protected]

Lana just opened her first yoga studio, and she's looking for the most-effective ways to get new students in the door. Paid marketing? Free marketing? Where to start?

Ideas We Explore

• Why Facebook is often the best choice for paid media
• How low or no cost marketing can be very effective
• How to connect with old-school local influencers in your area

Got Questions?

• Write to us [email protected]

Patricia has a 3-year old studio. They have an easy time attracting clients, but they are struggling to retain them. What is the best price and offer to use for "intro specials?" How do we keep our students from bouncing from studio to studio?

Ideas We Explore

• My Mind Body Online (software company) sometimes gives bad business advice to studio owners
• How to determine you 1-week intro special price
• How to utilize flat-line pricing
• Why your long-term clients should receive the lowest rates

#1 Tip from Patricia

• Talk to your clients about what they want from yoga before you talk about anything else
• Focus on how yoga can help them solve their problems before you talk about rates, memberships and schedules

Got Questions?

• Write to us [email protected]

Amanda has a yoga studio in Florida and has been invited to be a guest on a local radio show. She unsure what to talk about, how to turn those listeners into students, and what direction to take with this new promotional channel.

Ideas We Explore

• Why radio listeners are awesome, engaged, and attentive
• The very real challenge of "talking about" vs. "showing" yoga
• How to use redirect URL for ease-of-memorization
• How to buy a URL and setup a 301 redirect

#1 Tip from Amanda

• Use partner challenges to active your members
• Encourage people in and out of the studio to participate
• Incentivize them with prizes and just plain old fun

Nancy teaches Ayurveda-inspired, semi-private yoga classes in The Netherlands, and it's going well—but she's struggling with retention. Students start off motivated, but seem to drop off, even if they have purchased multi-session packs. What to do?

Ideas We Explore

• Why it's important to set tangible health goals for your private clients
• How to focus on your Unique Teaching Positioning (UTP) to differentiate yourself in the market
• Why a free Discovery Class can help you earn more and your clients get better results

Tip3 from Esther

• Avoid teaching family and friends (they don't pay!)
• Use guided meditations at the end of class—students love it!
• Teach students how to take their yoga "off the mat"

Esther is a yoga teacher most-interested and most-focused on the spiritual aspects of yoga including breathing, chanting, and yoga philosophy. Many students expect a more physical, fitness-based class, so she wonders how she can solve this challenge.

Ideas We Explore

• Why sometimes dropping the title "yoga teacher" might be helpful
• How the term "yoga" means so many things to different people
• The importance of truly defining what service you have to offer
• How to get clear on your unique teaching positioning (UTP)

#1 Tip from Esther

• Use blog posts to explain the "why" behind your teaching

Sandra has a Yoga Trapeze semi-private studio with space for 10 students, but her clients often cancel last minute meaning she is losing revenue and turning away potential paying clients. What to do?

Ideas We Explore

• Why it's important to have a new student form
• How to clarify your "terms of service" with clear rules about cancellations
• How awkward conversations upfront, the first class, are much better than awkward conversations later

#1 Tip from Sandra

• Post a "free Discovery Class" offer to social media to attract new clients
• Download this new student intake form

Andy is a Yoga Teachers College trainees and also produces his own training courses in Vietnam. He is wanting to add a "graduates directory" to his existing website and wonders what software to use, how to hire developers, and is it even worth it? 

Ideas We Explore

• Why Wordpress powers 20% of the internet and is usually the best solution for yoga teachers and studios
• How to get $10/hour web work vs $80/hour work
• The difference between graphic design work and coding work—and how to hire for both
• The reality of web-traffic in our post-social media age

#1 Tip from Andy

• Install a News Feed Killer plugin onto Chrome to keep focused at work