Sadie just opened her first yoga studio, and she's in charge of everything—yikes! What should she focus on? Teaching, business, marketing... there are so many things.

Ideas We Explore

• Why opening a studio just so you can teach is a flawed idea—so you need to correct it
• How there are only two real assets in yoga: yoga and your community
• Why building a studio business around one person is risky and can feel like prison

#1 Tip from Sadie

• Use Post-it! notes to remember things about your teaching

Vidhi has a great studio in Copenhagen, Denmark. The teachers are happy, the students love it, the staff are satisfied—and yet it's challenging to build real community after class. What to do?

Ideas We Explore

• Low cost, low commitment workshops
• Free, outdoor events
• Holiday and anniversary parties
• 30-day challenges

#1 Tip from Vidhi

• Org Chart / Clear Job Descriptions: yoga studios can often be loose and relaxed in terms of who does what. Vidhi wishes he'd been more clear on roles and responsibilities and recommends you do the same.

Brittany is teaching yoga in Lyon, France, and she's working to build up here private yoga clientele. The problem? No one seems comfortable paying more than 55 EUR per class, and Brittany needs 85 EUR to support her lifestyle and financial goals.

Ideas We Explore

• Unique Teaching Positioning (UTP): how to differentiate to add more value in your market
• Getting out of the "yoga scene" so you access people that are better potential clients
• Focus on "problem" and "solution" with yoga as the means to the end, not the product itself

#1 Tip from Brittany

• Start an email list!

Mike is living in Boston but wants to open a studio in Thailand. What about Phuket? Bangkok? How do you know where the opportunities lies? How do you choose the right place?

Ideas We Explore

• Why a 10-minute radius is most important
• Why 100K people is your target
• Why big cities offer more opportunities than small
• How to use Wikipedia to find population density

#1 Tip from Mike

• Ask good questions!