The episode No. 13 of Job Calls Podcast, Adam addresses the recent Google review crisis where businesses lost up to 40% of their reviews overnight. He discusses critical reputation management strategies, emphasizing the importance of diversifying review platforms and implementing comprehensive online reputation management systems. The episode explores how businesses can protect their digital reputation through first-party data collection, review archiving, and maintaining presence across multiple review platforms while focusing on owning their marketing assets rather than relying solely on Google for social proof.

Timestamp:

00:00 - Intro and Recent Google Review Crisis

02:45 - Impact of Lost Reviews on Business

05:30 - Multi-Platform Review Strategy

08:15 - First-Party Review Collection

11:20 - Future of Review Management

14:45 - Video Reviews and AI Verification

17:30 - Building Brand Presence Across Platforms

19:30 - Closing Thoughts on Marketing Ownership