The episode of the Job Calls Podcast, Adam Loveridge sits down with Anthon Mecham from Authority Heating & Cooling to discuss their remarkable journey from a small new construction company to a thriving HVAC business targeting 10% market share in Utah County. Anthon shares how implementing core values of honesty and integrity, combined with strategic hvac marketing initiatives including vehicle wraps, billboards, and TV commercials, helped transform their home services business from unmarked vans to a recognized household name. The conversation explores crucial hvac growth strategies, the importance of retention marketing and customer lifetime value, their experience with Service Titan software, and how joining Praxis University provided the hvac coaching needed to scale from 7 million to nearly 9 million in revenue while maintaining their commitment to treating every customer like family.

Guest: Anthon Mecham, Authority Heating & Cooling, LLC

0:00 - Customer Retention Philosophy

0:14 - Business Purpose and Core Values

0:33 - Introduction and Company Background

1:15 - Authority Heating Origins Story

2:30 - Current Business Scale

3:15 - New Construction vs Service Work

5:00 - Hiring and Training Strategies

6:30 - Marketing Evolution Journey

8:00 - Vehicle Wrap Impact

10:00 - Multi-Channel Marketing Approach

12:00 - Google Reviews Strategy

14:30 - Local Search Rankings

17:00 - Brand Recognition Growth

19:00 - Offline Marketing Effects

21:30 - Business Transformation Story

23:00 - Praxis University Coaching

25:30 - Service Department Development

27:00 - KPI Implementation

29:00 - Transparency Pricing Model

31:00 - Inventory Management System

33:00 - Organizational Structure Development

35:00 - Core Values Creation

37:00 - Customer Trust Building

40:00 - Market Share Goals

42:00 - Competing with Private Equity

44:00 - Exit Strategy Considerations

47:00 - Advice for New Contractors

Adam Loveridge JOB CALLS EP. 21:How Ashley Stroud Built a $5M Plumbing Empire: Rebranding Success & Marketing Strategies

The episode of the Job Calls Podcast, Adam Loveridge sits down with Ashley Stroud from Plumbing Outfitters to discuss their remarkable plumbing business growth journey and transformative rebranding success story. Ashley shares how she and her husband Warren built their plumbing company from a single truck operation in 2017 to a thriving business with 29 employees and nearly $5 million in revenue. The conversation dives deep into their strategic rebranding efforts with Lemon Seed Marketing, revealing how investing in strong plumbing company branding led to higher conversion rates, increased average tickets, and better marketing ROI. Ashley provides valuable insights on home services marketing strategies, from transitioning beyond word-of-mouth to implementing radio advertising, social media recruiting, and creative video campaigns that helped establish Plumbing Outfitters as a standout brand in the competitive Austin market.

Chapter Timestamps:

0:00 - Opening & Introduction

3:51 - Starting Plumbing Outfitters

7:11 - Early Growth Challenges

11:17 - Revenue & Growth Targets

14:44 - Marketing Evolution Journey

19:10 - Decision to Rebrand

23:16 - Brand Transformation Details

27:41 - Team Culture Impact

31:29 - Rebrand Timeline Process

35:14 - Future Expansion Plans

38:45 - Marketing Strategy Overview

44:26 - Radio & Video Campaigns

48:13 - Social Media Approach

53:36 - Rebrand Results & ROI

56:42 - Exit Strategy Discussion

57:36 - Advice for Contractors

The episode of the Job Calls Podcast, Adam Loveridge sits down with Chris Gist from Paradise Home Services to discuss his unique success story with private equity acquisition. Chris shares how Paradise Home Services grew from $1.2 million to nearly $6 million in just three years before being acquired by Leap Service Partners, and why this PE-backed transition has been a positive experience for both the company culture and employees. The conversation explores the importance of maintaining company culture during acquisitions, developing leadership through PE resources, and how being selective about your acquirer can lead to successful outcomes in the home services industry.

0:00 - Create Happiness Philosophy

0:40 - Introduction to Job Calls Podcast

1:17 - Welcome Chris Gist

2:39 - Chris's Background Story

4:00 - Paradise Plumbing Origins

5:04 - Company Growth Journey

7:15 - Culture as Growth Catalyst

9:25 - Core Values Discussion

11:48 - Five-Year Exit Strategy

14:52 - Service World Convention

17:17 - Choosing Leap Service Partners

19:45 - Benefits of PE Partnership

22:13 - Rising Leaders Program

25:52 - Marketing Department Support

27:36 - Leadership Development Success

31:07 - Networking with Legacy Owners

33:45 - Acquisition Horror Stories

36:21 - Due Diligence Advice

39:12 - Interviewing PE Firms

42:28 - Culture-First Approach

45:16 - Hawaiian Shirt Uniforms

48:03 - Company Meeting Traditions

50:41 - Contact Information

53:29 - Final Advice

How David Katz Transformed Trio Heating: Rebranding, Metrics & Customer Experience

David Katz joins Adam Loveridge on the Job Calls Podcast to share how he built Trio Heating & Air from scratch, revealing the emotional journey of rebranding, the power of customer-first marketing, and why focusing on conversion metrics rather than revenue per truck creates sustainable growth in the HVAC industry.

00:00 - Emotional Rebranding Journey

03:00 - Starting Without HVAC Experience

06:55 - Pacific Air USA Origins

09:40 - Rebranding Challenges

14:17 - The Trio Brand Meaning

17:55 - Performance Metrics Discussion

23:03 - Five-Star Customer Experience

25:49 - Conversion Rate Expectations

32:05 - Average Ticket Importance

38:23 - Revenue Per Truck Myth

44:25 - Marketing Budget Planning

48:54 - Lead Generation Strategies

54:02 - Creative Marketing Approaches

59:04 - Private Equity Considerations

1:04:38 - Company Culture Values

1:08:28 - Supporting the Trades Industry

Adam Loveridge JOB CALLS EP. 18:How to Grow an HVAC Business from $0 to $15 Million in 4 Years | Michael Katz Interview

The episode of Adam Loveridge: Job Calls Podcast, Michael Katz shares his remarkable journey growing Trio Heating, Air Conditioning and Plumbing from zero industry experience to a $15 million business in just four years. Michael discusses how he studied successful HVAC companies, implemented proven processes, and built a thriving business through customer service excellence, innovative membership programs, and strategic text message marketing campaigns that generate significant revenue during slow seasons in the HVAC industry.

0:00 - Rapid Business Growth

3:45 - Finding Direction in HVAC

7:58 - Starting Without Experience

12:42 - Early Business Challenges

17:38 - Text Message Marketing Success

23:06 - Membership Program Strategy

28:20 - Creating Recurring Revenue

34:55 - Automation and Processes

40:23 - Benefits of Company Size

45:13 - Maintaining Entrepreneurial Drive

50:17 - Vision and Company Culture

55:04 - Long-Term Business Goals

1:00:16 - Private Equity Considerations

Jobcalls:

Visit https://jobcalls.com/ for more

Socials:

IG: https://www.instagram.com/jobcallsdigital/

GMB: https://g.co/kgs/QEovfZr

Linkedin: https://www.linkedin.com/in/adamloveridge/

The episode of Job Calls Podcast, Andrew Sams from Alpine Building Performance shares valuable insights on how home service contractors can build referral partnerships with property inspection companies. As the owner of a successful Denver-based inspection business with a team of 14, Andrew explains how inspectors serve as trusted advisors to homebuyers and can become powerful referral sources for contractors. He discusses how educational marketing and building relationships with inspection companies can provide contractors with pre-qualified leads while bypassing expensive digital marketing channels.

00:00:00 - Home Inspection Volume

00:02:57 - About Alpine Building Performance

00:05:42 - Content Marketing for Inspectors

00:10:58 - Referral Partnerships Strategy

00:15:13 - Benefits of Inspector Referrals

00:20:28 - What Inspectors Look For

00:27:06 - Value of Educational Lunch & Learns

00:34:08 - ROI of Referral Marketing

00:39:35 - Three-Way Text Introductions

00:42:59 - Modern Homeowner Expectations

00:48:54 - Spectora Software Integration

00:55:18 - Reaching Out to Alpine Building

Adam Loveridge JOB CALLS EP. 16:The Relationship That Determines Your Business Success: Jim Bradford on Servant Leadership

The episode of the Home Services Marketing podcast, Adam Loveridge interviews Jim Bradford, founder of Freedom Air Conditioning in Jindale, Florida. Jim shares his remarkable journey from losing everything in the 2008 housing market crash to building a thriving HVAC business with his daughter. He discusses his servant leadership philosophy, emphasizing that "the relationship you have with your employees is what your employees will have with your customers," while explaining how core values and employee success drive business growth and exceptional customer service.

Episode Timestamps:

0:00 - Employee Success Philosophy

3:03 - Jim's Background in HVAC

6:06 - Starting Freedom Air Conditioning

9:08 - Marketing Through Customer Service

12:21 - Core Values and Culture

15:40 - Jim's Personal Journey

20:17 - Leadership as Lion and Lamb

25:26 - Private Equity Impact

29:18 - Revenue Growth Through People

33:21 - Modeling Leadership Behavior

37:27 - Sustainable Business Growth

The episode No. 14 of Job Calls podcast, Adam Loveridge speaks with Crystal Williams, Founder of Lemon Seed Marketing, about the importance of brand identity for heating, air conditioning, and plumbing contractors. Crystal shares insights on when companies should consider rebranding, the process of developing an authentic brand story, and how proper branding can significantly improve marketing performance across all channels. She emphasizes that successful rebranding requires full commitment, clear leadership decisions, and proper implementation across all customer touchpoints.

Timestamp:

0:00 - Brand story and identity importance

3:07 - Crystal's background in HVAC marketing

10:08 - Branding beyond just logos

14:42 - Investment costs for rebranding

19:19 - Brand lift and recognition metrics

24:55 - Implementing a successful rebrand

30:19 - Avoiding committee decision paralysis

34:50 - Rebranding for business acquisition

39:35 - Marketing consistency as the key

Jobcalls:

Visit https://jobcalls.com/ for more

Socials:

IG: https://www.instagram.com/jobcallsdigital/

GMB: https://g.co/kgs/QEovfZr

Linkedin: https://www.linkedin.com/in/adamloveridge/

The episode No. 13 of Job Calls Podcast, Adam addresses the recent Google review crisis where businesses lost up to 40% of their reviews overnight. He discusses critical reputation management strategies, emphasizing the importance of diversifying review platforms and implementing comprehensive online reputation management systems. The episode explores how businesses can protect their digital reputation through first-party data collection, review archiving, and maintaining presence across multiple review platforms while focusing on owning their marketing assets rather than relying solely on Google for social proof.

Timestamp:

00:00 - Intro and Recent Google Review Crisis

02:45 - Impact of Lost Reviews on Business

05:30 - Multi-Platform Review Strategy

08:15 - First-Party Review Collection

11:20 - Future of Review Management

14:45 - Video Reviews and AI Verification

17:30 - Building Brand Presence Across Platforms

19:30 - Closing Thoughts on Marketing Ownership

The Episode 12 of the Job Calls Podcast, Adam Loveridge talks with Remington Curtis from Sunbelt Business Brokers about selling a business in the HVAC and plumbing industries. Remington shares insights on business valuation, deal structures, timing considerations for selling, and how to maximize value. He explains key metrics like EBITDA and SDE, typical multiples for valuation, and the importance of clean financial records. Remington also discusses the role of business brokers in facilitating sales and advising owners on exit strategies.

Timestamp:

0:00 - Introduction and background

3:01 - What is a business broker?

5:19 - Common landmines in selling

9:50 - Key financial metrics

14:19 - Typical valuation multiples

20:15 - Deal structures and earnouts

29:20 - Timing considerations for selling

35:46 - Process and timeline for selling

41:53 - Resources for business owners