Work with Amy: amyevanscoaching.com

What does it actually look like to lead a global sales team, raise a son, protect your wellbeing, and still triple your win rates? My guest today shows us exactly how it's done.

In this episode of Women in Sales Leadership, I sit down with Erica Ettore, a top performing global sales leader at Workiva who built her team from the ground up, scaled it from five to fifteen sellers, tripled win rates, and was named Manager of the Year. Before tech, Erica started her career on Wall Street working with some of the world's most recognizable brands. Today she leads a global team spanning the US, Europe, and Latin America.

But what makes this conversation so powerful is not just the results. It is the honesty Erica brings about what it took to get there without losing herself in the process.

WHAT YOU WILL LEARN IN THIS EPISODE:

Why letting go is the hardest and most important shift you will make going from individual contributor to leader, and how to do it without losing control of outcomes.

How Erica structures her Sunday nights to take command of her entire week before it starts, including how she decides which meetings actually need her and which ones do not.

The self-respect philosophy behind protecting time blocks on your calendar even when the pressure to say yes to one more meeting feels relentless.

What it looks like to be physically present but mentally absent as a working mom, and the moment Erica realized something had to change.

The daily and weekly rituals that keep a global sales leader performing at the highest level without running on fumes.

Why a bad quarter does not define you and a good quarter does not make you, and how to build the mental balance that creates longevity in this career.

The one place to start if you feel like your sales quarter is running your life instead of the other way around.

This episode is for you if you are a sales leader in B2B tech who is delivering results but quietly exhausted, if you are trying to figure out how to show up fully at work and fully at home, or if you are ready to stop white-knuckling your way through every quarter and start building a rhythm that actually works for you.

READY TO TAKE YOUR NEXT STEP UP?
If you are a first-line sales leader in B2B tech who is ready to step into a VP, CRO, or second-line executive leadership role earning $500K to $1M or more, the Unlocked Executive Sales Leadership Program was built for you. Amy works with ambitious women to position themselves powerfully, build the right executive relationships, and land roles that match the leader they have already become.

Book your complimentary career planning session at amyevanscoaching.com

CONNECT WITH ERICA:
LinkedIn: Erica Ettore

CONNECT WITH AMY:
Website: amyevanscoaching.com
LinkedIn: linkedin.com/in/alynnEvans

SHARE THIS EPISODE with a woman you know who is trying to do it all and needs permission to do it differently.

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