Chris Aldridge joins us in the Habitz Podcast studio talking through how to patent ideas when launching a new product. Not many people know much surrounding intellectual property laws (IP). But it’s important to ensure you’ve got the right legal protection when you startup with a new idea, product or brand to avoid it being copied and you being kicked out the market. Chris has helped patent grants go through for 1000s of businesses (including Google and BMW) so he knows his stuff when it comes to legal protection and patenting your idea.