Want to know the ONE thing, THE most important thing, that will make your proposal process more successful? It’s this: Not every sales lead deserves a proposal.

If you’re delivering a proposal to everyone you meet or speak with on the phone, you’re wasting valuable time and money. Chasing leads that have no chance of going anywhere distracts you from nurturing quality leads, leads that are far more likely to close, leads with better deals at stake.

Some people subscribe to the quantity over quality proposal process. They churn out proposals like hot dogs at a ball game, filling up their sales pipeline and trying to look like ballers (or so they think).

But if none of those proposals closes, who’s the bigger baller? The fast and furious sales rep with 15 proposals pending but only two closed? Or the laser-focused business development pro with five proposals in the funnel and four of them are ready to be signed on the dotted line?

The proposal process eats up a lot of resources - scoping, writing, designing, sending, following up, revising. You need to be sure you’re investing those resources wisely by only sending proposals to sales leads that have a high probability of converting into closed deals.

You need to figure out which leads have that high probability of closing before you enter a single word in your proposal.

Full post: https://www.proposify.biz/blog/how-to-qualify-a-lead-proposal-rfp

Youtube video: https://www.youtube.com/watch?v=ufmeYOZPuJM