Join George Wright III on the Daily Mastermind as he chats with AJ Aluthwala, CEO and co-founder of Kallisto Tech, about the evolving landscape of SEO and the emerging domain of Answer Engine Optimization (AEO). Discover the transformation from traditional SEO strategies to optimizing for AI-driven search engines.

AJ shares actionable insights on how businesses can leverage AI tools, the importance of FAQs, Reddit strategies, and the crucial need for an adaptable, long-term SEO plan. Whether you're new to digital marketing or looking to enhance your current strategies, this episode provides vital strategies to maintain a competitive edge.

00:51 AJ Aluthwala's Background and Journey into Tech

01:49 Evolution of SEO and Introduction to AI Optimization

05:16 The Importance of Long-Term SEO Strategy

09:13 Answer Engine Optimization (AEO) Explained

10:07 Practical Strategies for Implementing AEO

12:44 First Mover Advantage in AI Search

14:26 Common Mistakes in SEO and AEO

18:06 Where to Start with AEO and Final Thoughts

Thanks for listening, and Please Share this Episode with someone. It would really help us to grow our show and share these valuable tips and strategies with others. Have a great day.

George Wright III

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Guest Overview:

AJ Aluthwala is a serial entrepreneur, digital innovation leader, tech strategist, speaker, and CEO known for helping businesses grow their online presence through custom software, high-conversion websites, mobile apps, SEO, and digital marketing solutions.

He is the Co-Founder & CEO of KallistoTech/KallistoArt, a technology and digital strategy company serving small to medium-sized businesses across the U.S., Canada, and internationally. His journey from immigrant beginnings in Sri Lanka to building an award-winning agency illustrates resilience, innovation, and strategic leadership.

Guest Resources:

Official Website – Personal: https://ajaluthwala.com

Company – KallistoTech / KallistoArt: https://kallistotech.com/

LinkedIn: https://www.linkedin.com/in/aj-aluthwala/

Instagram: @ajaluthwala