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Struggling to rank in local search, even after posting, optimising, and hiring agencies?

In this episode, Local SEO expert Claudia Tomina (Reputation Arm) breaks down EXACTLY what moves the needle today in Google Business Profiles, Local Packs, and Maps results. 

Whether you're a restaurant, home service business, personal injury lawyer, clinic, or multi-location brand… this is the most practical Local SEO breakdown you’ll ever watch.


What You'll Learn

✔ How to rank in competitive niches (lawyers, restaurants, home services)
 ✔ Why your Google Business Profile isn’t ranking — and how to fix it
 ✔ The most important ranking factors:
   • Primary category
   • Review recency
   • Meta titles
   • Consistent hours
 ✔ How to manage multi-location Google listings the RIGHT way
 ✔ Local Service Ads (LSA): when you must run them
✔ How AI is changing Local SEO
✔ How to optimize menu items, services & attributes
✔ The truth about NAP consistency (and what actually matters)
✔ When service-area businesses should show or hide their address
✔ Why citations and Yelp matter again
✔ How one category change turned a red map grid into green overnight


About Claudia Tomina

Claudia is a Google Product Expert and founder of Reputation Arm, specializing in Local SEO, Google Business Profile optimization, multi-location SEO, and review management. She is a contributor to the Local Search Ranking Factors study from WhiteSpark. 

Follow Claudia on LinkedIn for powerful local search insights.

Timestamps

00:00 – Intro
 00:30 – Why every business needs Local SEO
 02:08 – Local SEO vs Organic SEO
 03:14 – How to set realistic SEO expectations
 05:39 – What LSA ads are (Local Service Ads)
 07:47 – How to keep clients happy without guaranteed rankings
 11:40 – Why review recency matters more than review count
 14:26 – Multi-location SEO problems to avoid
 18:25 – How to optimize franchise listings
 21:02 – Posting on Google Business Profile
 22:43 – Top Local SEO ranking factors
 24:58 – Business name, categories, and recency
 31:16 – Should service businesses show their address?
 33:31 – Local landing pages explained
 41:30 – AI's impact on Local Search
 46:17 – How to turn a red ranking grid into green
 48:18 – Real case study: restaurant & halal rankings
 55:53 – Local SEO vs website SEO speed
 58:16 – Budget advice for small businesses
 1:01:00 – Where to follow Claudia

Resources

• WhiteSpark Local Search Ranking Factors
 • Google Business Profile Support Forum
 • Reputation Arm LinkedIn Newsletter


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We cover:

 • SEO
 • Local SEO
 • Website conversions
 • Marketing
 • AI for search
 • Content & growth

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Watch Full Episode On You Tube:

https://youtu.be/I9-Xgm7maQs

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