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Struggling to rank in local search, even after posting, optimising, and hiring agencies?

In this episode, Local SEO expert Claudia Tomina (Reputation Arm) breaks down EXACTLY what moves the needle today in Google Business Profiles, Local Packs, and Maps results. 

Whether you're a restaurant, home service business, personal injury lawyer, clinic, or multi-location brand… this is the most practical Local SEO breakdown you’ll ever watch.


What You'll Learn

✔ How to rank in competitive niches (lawyers, restaurants, home services)
 ✔ Why your Google Business Profile isn’t ranking — and how to fix it
 ✔ The most important ranking factors:
   • Primary category
   • Review recency
   • Meta titles
   • Consistent hours
 ✔ How to manage multi-location Google listings the RIGHT way
 ✔ Local Service Ads (LSA): when you must run them
✔ How AI is changing Local SEO
✔ How to optimize menu items, services & attributes
✔ The truth about NAP consistency (and what actually matters)
✔ When service-area businesses should show or hide their address
✔ Why citations and Yelp matter again
✔ How one category change turned a red map grid into green overnight


About Claudia Tomina

Claudia is a Google Product Expert and founder of Reputation Arm, specializing in Local SEO, Google Business Profile optimization, multi-location SEO, and review management. She is a contributor to the Local Search Ranking Factors study from WhiteSpark. 

Follow Claudia on LinkedIn for powerful local search insights.

Timestamps

00:00 – Intro
 00:30 – Why every business needs Local SEO
 02:08 – Local SEO vs Organic SEO
 03:14 – How to set realistic SEO expectations
 05:39 – What LSA ads are (Local Service Ads)
 07:47 – How to keep clients happy without guaranteed rankings
 11:40 – Why review recency matters more than review count
 14:26 – Multi-location SEO problems to avoid
 18:25 – How to optimize franchise listings
 21:02 – Posting on Google Business Profile
 22:43 – Top Local SEO ranking factors
 24:58 – Business name, categories, and recency
 31:16 – Should service businesses show their address?
 33:31 – Local landing pages explained
 41:30 – AI's impact on Local Search
 46:17 – How to turn a red ranking grid into green
 48:18 – Real case study: restaurant & halal rankings
 55:53 – Local SEO vs website SEO speed
 58:16 – Budget advice for small businesses
 1:01:00 – Where to follow Claudia

Resources

• WhiteSpark Local Search Ranking Factors
 • Google Business Profile Support Forum
 • Reputation Arm LinkedIn Newsletter


📣 Subscribe for Weekly Website Growth Episodes

We cover:

 • SEO
 • Local SEO
 • Website conversions
 • Marketing
 • AI for search
 • Content & growth

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Watch Full Episode On You Tube:

https://youtu.be/I9-Xgm7maQs

#websitegrowth #localseo #marketingtips

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Episode 9 — Unlocking Financial Clarity with a Fractional CFO

In this episode, we sit down with Adam Cooper, fractional CFO and strategic advisor, to discuss how financial clarity and a strong online presence can shape the growth of small and medium-sized businesses. 

Adam shares his journey of building a professional website, the lessons learned along the way, and practical strategies for driving meaningful traffic that leads to real connections.

He also offers actionable advice for new business owners who want their website to serve as a central hub for credibility and communication.


What you’ll learn in this episode:

How a fractional CFO helps businesses gain financial clarity and direction
Why building a website is an ongoing process — not a one-time project
The importance of owning your content for authenticity and brand voice
Why word of mouth remains one of the strongest marketing tools
Practical ways to establish trust and attract the right clients
How AI can enhance business efficiency when used strategically
Why partnering with experienced professionals simplifies website growth


👉 Subscribe for more episodes: https://podcasts.apple.com/us/podcast/website-growth-show/id1840905450
 👉 Learn more about WP Minds: https://wpminds.com


...........................................................................................................................................

Takeaways

A fractional CFO provides strategic insight for businesses.
Building a website is an ongoing process, not a one-time task.
Content creation should be owned by the business for authenticity.
Driving traffic to a website requires a mix of strategies.
Word of mouth remains a powerful marketing tool.
Your website should serve as the central hub for your business.
Establishing trust is crucial for attracting clients.
AI can enhance productivity but should be used cautiously.
The tone of voice on your website should reflect real-life communication.
Partnering with experienced professionals can ease the website development process.

.............................................................................................................................................


Unlocking Financial Clarity with a Fractional CFO
Building Trust Through Your Business Website

...........................................................................................................................................
Sound Bites

My website is a storefront
We want to own it ourselves
It's been very much word of mouth


...........................................................................................................................................

00:00 Intro
01:25 Guest Intro
01:51 Understanding Fractional CFO Services
02:51 The Role of a Website in Business Growth
04:37 Challenges in Website Development
06:01 Content Creation Strategies
07:15 Driving Traffic to Your Website
10:03 The Importance of Your

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Episode 8 — Leadership Coaching, Confidence & a Website That Works

In this episode, Jessica McClure—a leadership coach with a background in corporate real estate—unpacks why even high-performing leaders need coaching, how to navigate fast-moving change at the C-suite level, and why your website must evolve as you do.
 
We cover confidence gaps, the “lonely at the top” reality, and practical ways founders and executives can operationalize white space, clarity, and consistent messaging online. 

Jessica also shares how blogging, SEO, and a living website presence drove real pipeline, plus when to DIY vs. bring in specialists.


What you’ll learn in this episode:

Why top performers still need a coach (safe space, challenge, perspective)
The confidence gap: why leaders underrate themselves—and how to fix it
Perfectionism as a ceiling: replacing “always right” with visibility and voice
Your website as a living asset: voice, legitimacy, and continuous refresh
Blogging, brand mentions, and local SEO: what actually moved the needle
Analytics basics: pages that win, bounce signals, and what to iterate
DIY vs. hire: when to bring in SEO, copy, and creative partners
The 20% mindset: committing to visibility so clients can actually find you


👉 Subscribe for more episodes: 
https://podcasts.apple.com/us/podcast/website-growth-show/id1840905450
 👉 Learn more about WP Minds: https://wpminds.com

Takeaways

My coaching dream is to reach as many people as possible.
I work with high-performing people who want to scale.
80% of coaches fail within the first two years.
I had to think about what will set me apart.
Having a website allows people to find you.
You stake your claim in the coaching world.
It's important to have a voice that says what you do.
A blog or podcast can enhance your online presence.
Understanding the challenges of startups is crucial.
Coaching is about empowering leaders to do better.

------------------------------------------------------------------------------------------------------

Sound Bites

"How can they be part of that 20%?"
"You stake your claim."
"Put a blog, put a podcast."


----------------------------------------------------------------------------------------------------------

Empowering High Performers: The Coaching Journey
Navigating Coaching Success: Insights and Strategies

#podcast #websitegrowth #businessgrowth  #marketingtips #leadership #digitalmarketingstrategy

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Episode 7 — Why Your Website Isn’t Converting | Dr J.J. Peterson, Former Head of StoryBrand

Are you tired of having a beautiful website that still doesn’t bring in leads or sales?

In this episode of The Website Growth Show, StoryBrand’s Dr. J.J. Peterson joins Rana to reveal the biggest mistake most business owners make — and why clarity always beats cleverness when it comes to converting visitors into customers.

You’ll learn:

 ✅ Why most websites confuse instead of convert
 ✅ The 3 questions every homepage must answer in 5 seconds
 ✅ How to write clear, customer-focused messaging using the StoryBrand framework
 ✅ Why “Learn More” is the weakest call-to-action you can use
 ✅ How AI can support your content — but never replace human clarity and empathy

If your website looks great but doesn’t sell, this conversation is for you.

🎯 Watch or listen now and start transforming your website from confusing to converting.


👉 Subscribe for more episodes: https://www.youtube.com/@wpminds
 👉 Learn more about WP Minds: https://wpminds.com

----------------------------------------------------------------------------------------
Takeaways

Clarity in messaging is crucial for conversions.
Businesses often confuse cleverness with clarity.
Customers need to see themselves as the hero in the story.
Empathy and authority are key in branding.
SEO should prioritize clarity over keyword stuffing.
AI can enhance content creation but requires human curation.
Pop-ups can effectively capture leads if used correctly.
Social media should address customer problems directly.
Call to action must be clear and compelling.
Understanding customer survival instincts can improve messaging.

---------------------------------------------------------------------------------------------------------------

Unlocking Website Growth with Clear Messaging
The Power of Storytelling in Marketing

Sound Bites

"Don't be clever, be clear."
"Clarity wins in SEO."
"AI creates, humans curate."

--------------------------------------------------------------------------------------------------------------

00:00 Show Intro
02:49 Introduction to Storytelling in Marketing
05:09 The Importance of Clear Messaging
07:55 Common Mistakes in Business Messaging
10:31 The Role of Narrative in Marketing
13:11 Creating Effective Website Messaging
15:57 SEO and Clarity in Messaging
18:42 The Balance of Self-Promotion and Customer Focus
21:16 The Human Element vs. AI in Content Creation
27:12 Harnessing AI for Effective Marketing
28:58 The Role of Empathy in Brand Storytelling
31:50 Surviving and Thriving: Messaging for Impact
34:40 Crafting Clear Calls to Action
37:22 Transforming Conversions with Effective CTAs
39:31 Visual Storytelling: The Power of Imagery
41:01 Leveraging Social Media for Website Traffic
43:39 The Importance of Lead Generators and Pop-ups
45:58 Outro

--------------------------------------------------------------------------------------------

#websitegrowth  #podcast  #b

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Episode 6 — The Art of Coaching and the Power of Self-Understanding

In this episode, we sit down with Laura Weiner-Kiser, mindset and wellness coach, to explore how passion, self-awareness, and authenticity can transform both life and business. 

Laura shares her journey of turning her natural desire to help others into a successful coaching practice built on emotional intelligence, service, and purpose.


From understanding the emotional challenges of entrepreneurship to creating meaningful client connections, Laura discusses how coaching is truly an art form — one that blends intuition, creativity, and resilience. She also shares how blogging became a cornerstone for building trust and why every coach needs a website that serves as their digital home base.


What you’ll learn in this episode:

How helping others can become the foundation of a successful coaching business
Why coaching is both an art and a mindset practice
How blogging can attract and connect with ideal clients
Why your website should serve as your coaching business home base
How to serve with purpose instead of selling with pressure


👉 Subscribe for more episodes: [YourChannelLinkHere?sub_confirmation=1]
 👉 Learn more about WP Minds: https://wpminds.com

Connect with Laura:
🔗 https://www.changebychallenge.com/
🔗 https://www.linkedin.com/in/change-by-challenge/

---------------------------------------------------------------------------------------

Takeaways

Helping others has always been a passion for Laura.
Coaching is an art form that requires intuition and creativity.
Transforming passion into a business involves understanding self-worth.
Blogging can be a powerful tool for connecting with clients.
Emotional challenges are a significant part of entrepreneurship.
Self-understanding is crucial for effective leadership.
Clients often struggle with self-worth and judgment.
The past is necessary for personal growth and skill development.
A website serves as a home base for a coaching business.
Trial and error is essential for finding what works in business.

------------------------------------------------------------------------------------------------------

Sound Bites

"I love helping people."
"It's an art form we get to co-create."
"I believe in serving, not selling."

---------------------------------------------------------------------------------------------------------

00:00 The Journey of Coaching: Discovering the Why
02:10 The Journey of Coaching: Discovering the Why
04:30 The Art of Coaching: Freestyle and Intuition
06:50 Transforming Passion into Business: The Coaching Evolution
08:37 The Power of Blogging: Attracting Your Tribe
11:05 Challenges as Catalysts: Personal Growth Through Adversity
12:31 Navigating Fear and Intuition in Business Decisions
13:57 Uncovering Blind Spots: The Deeper Issues in Leadership
16:05 Embracing the Past: Learning from Wounds and Failures
18:24 Success Stories: The Transformation of

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Episode 5 — How to Transform Your Coaching Website from a Brochure into a Global Growth Engine

In this episode, we sit down with Dr. L. J. Rose, founder of the Natural Wellness Academy — a global program certifying wellness coaches in over 40 countries. Featured in Yahoo, Reader’s Digest, and HuffPost, Dr. Rose shares her inspiring journey of turning a website that once held her back into a powerful platform that drives international reach, student trust, and consistent growth.


From facing early challenges with developers and digital strategy to creating a website that authentically communicates her mission, Dr. Rose offers practical insights every coach and wellness professional can apply to transform their online presence.


What you’ll learn in this episode:

The real challenges behind building a coaching website that actually works
How to turn your site from a static brochure into a global growth hub
The role of authenticity and emotional connection in attracting students
Where to focus first when building your digital presence as a coach
How to future-proof your online presence in an evolving digital landscape
The mindset shift that turns a website into a long-term growth engine

👉 Subscribe for more episodes: https://www.youtube.com/@wpminds
 👉 Learn more about WP Minds: https://wpminds.com


Website Growth Show
Website Growth
Website Growth Podcast
Bussines Owners Podcast

-------------------------------------------------------------------------------------------
takeaways:
AI is transforming the coaching landscape.
A strong online presence is crucial for growth.
Mentorship significantly enhances student success.
Content creation is vital for engagement.
The website serves as a central growth engine.
Psychological insights can improve website design.
Change is a continuous process, not a one-time event.
Collaboration fosters innovation in coaching.
Students need support to complete their courses.
Joy comes from helping others transform their lives.

Transforming Wellness Coaching with AI
The Power of Online Presence in Coaching
-----------------------------------------------------------------------------------------------

Sound Bites
"AI is changing everything."
"The website is the foundation."
"The website is a growth engine."


---------------------------------------------------------------------------------------------------

00:00 Intro
01:54 Inspiration Behind Natural Wellness Academy
06:58 The Evolution of Coaching Specialties
11:13 The Importance of Online Presence
13:18 Enhancing Course Completion Rates
18:03 Website as a Growth Engine
20:54 Building Digital Presence for Coaches
28:06 Content Creation and Engagement
30:20 Psychology in Website Strategy
31:42 Challenges in Website Development
37:26 Finding Joy in Transformation
39:02 Outro

------------------------------------------------------------------------------------

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Episode 4 — How Interact Helps Website Owners Boost Conversions & Leads

In this episode, we sit down with Josh Haynam, co-founder of Interact, the leading quiz platform helping businesses convert website visitors into qualified leads. 

Since launching in 2013, Josh and his team have powered over 100 million leads for brands by turning passive browsers into active participants.


What you’ll learn in this episode:

How quizzes transformed a client’s website conversion rate from 1% to 40%?
Why active engagement outperforms traditional forms and pop-ups?
The psychology behind why people trust personalized results?
The three-step process to create quizzes that actually generate qualified leads?
Best practices for quiz placement, length, and integrations (including WordPress)?

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#podcast #websitegrowth #businessowner

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Episode 3 — Why Estate Planning Attorneys Need Trusted Websites
Guest: Rita Chaires, Director of Integrated Member Services, AAEPA

In this episode, I’m joined by Rita Chaires, Director of Integrated Member Services at the American Academy of Estate Planning Attorneys. Rita works closely with law firms across the country and has seen firsthand how a strong digital presence not only generates leads but also builds client confidence.

We'll cover:

Why estate planning attorneys must treat their website as their most important marketing asset
The biggest challenges attorneys face when building or fixing their websites
How AAEPA’s Online Marketing Group (OMG) program helps members turn their websites into engines of credibility, trust, and growth
If you’re an estate planning attorney who wants to attract the right clients and stand out in your local market, this is an episode you don’t want to miss.

👉 Subscribe for more episodes: Don’t miss future conversations with business leaders and marketers shaping the future of website growth. https://www.youtube.com/@wpminds

👉 Learn more about WP Minds: https://wpminds.com


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#podcast  #episode  #businessgrowth

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Episode 2 — How to Turn Websites Into Lead-Generating Machines with Ryan Meghdies
In this episode, we sit down with Ryan Meghdies, founder of Tastic Marketing, who helps businesses transform their websites into true growth engines. From boosting visibility and authority to driving qualified leads and sales, Ryan has worked with clients who consistently see measurable results.

Through real-world success stories and practical strategies, Ryan shares what it takes to build a website that not only looks good but delivers on its promise of growth.

What you’ll learn in this episode:

• How to turn your website into a lead-generation machine
• Practical tips to improve visibility, authority, and conversions
• Where online growth is heading in the next 2–3 years 
• Why strategy must come before design, SEO, or paid ads
• Today’s most effective lead generation strategies: SEO, paid ads, and content promotion

👉 Subscribe for more episodes: Don’t miss future conversations with business leaders and marketers shaping the future of website growth.

 https://www.youtube.com/@wpminds

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Welcome to The Website Growth Show — brought to you by WP Minds.

On this show, business owners, agency leaders, and marketers share what’s really working to grow websites in today’s fast-changing, AI-driven world. Whether you’re building from scratch or levelling up an existing site, you’ll find practical strategies to turn your website into a true growth engine.

In this first episode, we sit down with Steven Laff and Christie Condon from A Far Site Better, a Los Angeles–based agency known for helping high-end clients stand out online.

From Dr. Bob in Beverly Hills to global brands like Bosch, Motorola, and ALO Yoga, Steven and Christie have built websites that don’t just look good — they deliver measurable business results.

We’ll cover:

How to design websites for high-end healthcare businesses
What separates a “good” site from a “great” site
The strategies any business can use to build trust, authority, and growth online

👉 Request your free website audit: https://wpminds.com/request-free-website-audit/

👉 Subscribe for more episodes: Don’t miss future conversations with business leaders and marketers shaping the future of website growth.

Watch On YouTube: https://youtu.be/EmI8luu4Wvs

Chapters:
00:00 Intro
02:01 Introductions & Success Stories
15:38 Reviews, Ratings & Conversion Strategy
24:34 Understanding Review Ratings and Their Impact
26:35 The Importance of Content in Online Growth
27:42 Design and Layout: Enhancing User Experience
29:07 Utilizing Patient Stories for Engagement
30:46 Essential Features for a Doctor's Website
32:42 Bringing Traffic to Your Medical Website
35:03 The Role of Accurate and Updated Content
36:33 Building Trust with Medical Credentials
38:19 Navigating Social Media for Medical Practices
39:15 AI in Content Creation: Opportunities and Challenges
40:50 Services Offered for Medical Professionals
45:12 Advice for Smaller Practices
46:27 Exciting Developments in AI and SEO
48:09 Outro



#podcast  #websitegrowth #bussinessgrowth

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