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Episode 7 — Why Your Website Isn’t Converting | Dr J.J. Peterson, Former Head of StoryBrand

Are you tired of having a beautiful website that still doesn’t bring in leads or sales?

In this episode of The Website Growth Show, StoryBrand’s Dr. J.J. Peterson joins Rana to reveal the biggest mistake most business owners make — and why clarity always beats cleverness when it comes to converting visitors into customers.

You’ll learn:

 ✅ Why most websites confuse instead of convert
 ✅ The 3 questions every homepage must answer in 5 seconds
 ✅ How to write clear, customer-focused messaging using the StoryBrand framework
 ✅ Why “Learn More” is the weakest call-to-action you can use
 ✅ How AI can support your content — but never replace human clarity and empathy

If your website looks great but doesn’t sell, this conversation is for you.

🎯 Watch or listen now and start transforming your website from confusing to converting.


👉 Subscribe for more episodes: https://www.youtube.com/@wpminds
 👉 Learn more about WP Minds: https://wpminds.com

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Takeaways

Clarity in messaging is crucial for conversions.
Businesses often confuse cleverness with clarity.
Customers need to see themselves as the hero in the story.
Empathy and authority are key in branding.
SEO should prioritize clarity over keyword stuffing.
AI can enhance content creation but requires human curation.
Pop-ups can effectively capture leads if used correctly.
Social media should address customer problems directly.
Call to action must be clear and compelling.
Understanding customer survival instincts can improve messaging.

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Unlocking Website Growth with Clear Messaging
The Power of Storytelling in Marketing

Sound Bites

"Don't be clever, be clear."
"Clarity wins in SEO."
"AI creates, humans curate."

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00:00 Show Intro
02:49 Introduction to Storytelling in Marketing
05:09 The Importance of Clear Messaging
07:55 Common Mistakes in Business Messaging
10:31 The Role of Narrative in Marketing
13:11 Creating Effective Website Messaging
15:57 SEO and Clarity in Messaging
18:42 The Balance of Self-Promotion and Customer Focus
21:16 The Human Element vs. AI in Content Creation
27:12 Harnessing AI for Effective Marketing
28:58 The Role of Empathy in Brand Storytelling
31:50 Surviving and Thriving: Messaging for Impact
34:40 Crafting Clear Calls to Action
37:22 Transforming Conversions with Effective CTAs
39:31 Visual Storytelling: The Power of Imagery
41:01 Leveraging Social Media for Website Traffic
43:39 The Importance of Lead Generators and Pop-ups
45:58 Outro

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#websitegrowth  #podcast  #b

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