Picking up where episode 120 ends, with in-person events and networking, Alison continues in this episode with sharing strategies for effective client outreach that prioritize authentic connections over cold pitching.

Drawing from her industry experience, Alison highlights the importance of enhancing customer value and fostering genuine relationships. Alison presents a five-step approach for meaningful outreach, starting with thorough preparation and personalized engagement, followed by focusing on the potential client's work and offering value without strings attached.

Through personal anecdotes and lessons from awkward interactions, she emphasizes the need for a long-term perspective in building relationships that transcend immediate business goals. This conversation encourages business owners to embrace authentic outreach, creating a network of supportive connections that promote growth and collaboration.

HIGHLIGHTS:

18:26 Mastering Genuine Reach Outs

20:43 Five Strategies for Effective Reach Outs

33:45 Summary of Key Tips

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