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How to Reach People Conflicted About Immigration
During the border patrol crackdown in Minneapolis, people have shown up—loudly and visibly—for immigrant rights. That kind of mobilization is real, necessary, and powerful.
But movements don’t win by speaking only to the people already in the streets. They also win by persuading the people watching from the sidelines—the ones who don’t see themselves as anti-immigrant, but aren’t fully on board either.
In this episode, Kaitlin talks with Tasha Moro, the communications director for Justice Action Center, and RALLY Director Claire Shipton about how to reach that audience—what our new research calls “Conflicted Colin”.
Key Takeaways:
- Persuasion starts with how people feel, not what they know.
- Sacred values like safety, order, and protection often guide political decisions more than policy positions.
- Many people in the “movable middle” hold conflicting views—and that tension is an opportunity, not a liability.
- People are more likely to change their minds when they arrive at conclusions on their own.
- Narrative change requires experimentation, creativity, and meeting audiences in the spaces they already trust.
Why This Conversation Matters
At a moment when anti-immigrant narratives have become increasingly normalized, this episode challenges advocates to rethink how persuasion works—and who it’s for. Instead of speaking only to the base, it asks: what would it look like to build a broader, more durable coalition rooted in shared values and lived experience?
This episode is part of The Art and Science of Persuasion series, exploring how people actually change their minds—and what that means for movements working toward a more inclusive future for immigrants in the US.
About RALLY:
RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges.
Where you can find us:
- wearerally.com
- Follow us on LinkedIn
- Follow us on Instagram
Do you have an idea for an episode or want to connect with us? Say hello at [email protected].
View all episodes
By RALLYDuring the border patrol crackdown in Minneapolis, people have shown up—loudly and visibly—for immigrant rights. That kind of mobilization is real, necessary, and powerful.
But movements don’t win by speaking only to the people already in the streets. They also win by persuading the people watching from the sidelines—the ones who don’t see themselves as anti-immigrant, but aren’t fully on board either.
In this episode, Kaitlin talks with Tasha Moro, the communications director for Justice Action Center, and RALLY Director Claire Shipton about how to reach that audience—what our new research calls “Conflicted Colin”.
Key Takeaways:
- Persuasion starts with how people feel, not what they know.
- Sacred values like safety, order, and protection often guide political decisions more than policy positions.
- Many people in the “movable middle” hold conflicting views—and that tension is an opportunity, not a liability.
- People are more likely to change their minds when they arrive at conclusions on their own.
- Narrative change requires experimentation, creativity, and meeting audiences in the spaces they already trust.
Why This Conversation Matters
At a moment when anti-immigrant narratives have become increasingly normalized, this episode challenges advocates to rethink how persuasion works—and who it’s for. Instead of speaking only to the base, it asks: what would it look like to build a broader, more durable coalition rooted in shared values and lived experience?
This episode is part of The Art and Science of Persuasion series, exploring how people actually change their minds—and what that means for movements working toward a more inclusive future for immigrants in the US.
About RALLY:
RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges.
Where you can find us:
- wearerally.com
- Follow us on LinkedIn
- Follow us on Instagram
Do you have an idea for an episode or want to connect with us? Say hello at [email protected].