When you try to talk to everyone, you often reach no one. In this episode, RALLY's Sheri Klein breaks down why defining your audience is one of the most powerful and cost-effective choices an advocacy campaign can make. If you have ever been told your message should speak to all, this one is for you.

In This Episode:

• What exactly is a campaign audience and why it matters
• The risks of trying to reach too many people or the wrong people
• How to handle pushback around inclusion and targeting
• Why even big-budget campaigns should resist trying to talk to everyone
• Two strategies for when you do need to speak more broadly
• Real-world campaign examples that got audience targeting right

Resources:

• More from Sheri: The Megaphone: May 2025 Edition – We Are RALLY

About RALLY:

RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges.

Where you can find us:

• wearerally.com
• Follow us on LinkedIn
• Follow us on Instagram

Do you have an idea for an episode or want to connect with us? Say hello at [email protected].

Ten years after the Supreme Court victory for marriage equality nationwide, we revisit the fight that came before it: against California’s Prop 8. RALLY's Felix Schein and Prop 8 plaintiff Kris Perry share firsthand stories about shifting public opinion and the cultural battle behind this legal victory for LGBTQ+ rights.

In This Episode:

• Behind-the-scenes and front-line perspectives on Prop 8
• The cultural and communications strategy that made change possible
• Lessons for today’s advocates navigating a new political landscape

Credits: 
Host: Kaitlin Funaro, Principal @ RALLY 
Producers: Maha Ghandour, Miki Katoni
Editor: Sarah Treanor 

About RALLY:

RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges.

Where you can find us:

• wearerally.com
• Follow us on LinkedIn
• Follow us on Instagram

Do you have an idea for an episode or want to connect with us? Say hello at [email protected].

Introducing What If We?

Episode Summary:
Get a sneak peek at What If We?, a new podcast about advocacy, persuasion, and the messages that move us. Kaitlin Funaro shares what to expect from upcoming episodes and why this podcast matters for advocates and communicators across social change movements.


Episode Credits:

Host: Kaitlin Funaro, Principal @ RALLY 
Producers: Maha Ghandour, Miki Katoni

About RALLY:

RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges.

Where you can find us:

• wearerally.com
• Follow us on LinkedIn
• Follow us on Instagram

Do you have an idea for an episode or want to connect with us? Say hello at [email protected].