Storytelling moves people — but it’s not enough on its own. The real magic happens when stories spark engagement and build community. That’s why one of our persuasion principles is “storytelling needs engagement.” 

In this episode, host Kaitlin Funaro talks with content creator Benjamin Coy and Dr. Ashley Elliott, a Doctor of Clinical Psychology and content creator better known as Dr. Vivid, about what it takes to turn storytelling into connection. From reclaiming queer narratives online to bringing those stories to life offline, they explore how authentic engagement transforms content into community — and why that’s where real change begins.

In This Episode:

• The importance of cultivating online and offline connections 
• The emotional cost of chasing metrics and numbers over meaning and impact
• Engagement is a two-way street to cultivate belonging for your followers
• Why marginalized creators need safe, inclusive spaces to tell their stories
• Advice for creators and organizations building authentic community on social media

Links:

Learn more about Dr. Vivid at doctorvivid.com and Benjamin Coy at linktr.ee/benjiecoy 

About RALLY:

RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges.

Where you can find us:

• wearerally.com
• Follow us on LinkedIn
• Follow us on Instagram

Do you have an idea for an episode or want to connect with us? Say hello at [email protected].