Authenticity isn’t just a buzzword—it’s the foundation of trust, influence, and real persuasion. In this episode of The Art and Science of Persuasion series, Kaitlin Funaro sits down with RALLY Principal Latia Curry Harrison to talk about why authentic, genuine communication matters more than ever in a world flooded with polished messaging.

They explore how leaders and organizations can show up authentically—even within the guardrails of talking points—by embracing vulnerability, rejecting jargon, and backing up words with meaningful action. From public figures like AOC and Charlamagne tha God to lessons from the advocacy space, this episode unpacks real examples that make messages feel real and what makes them fall flat. 

In This Episode:

• Why authenticity is the foundation of persuasion and trust
• The dangers of jargon and over-filtered messaging
• Why unfiltered, emotionally honest communication connects with audiences 
• What we can learn from leaders who speak with consistency and conviction
• The role of vulnerability in building trust and influence
• Why actions must match words to sustain credibility

About RALLY:

RALLY is an advocacy communications firm that works with foundations, nonprofits, businesses, and campaigns to change the way people think and act around today’s biggest social and political challenges.

Where you can find us:

• wearerally.com
• Follow us on LinkedIn
• Follow us on Instagram

Do you have an idea for an episode or want to connect with us? Say hello at [email protected].