Wasting ad money is too easy without custom audiences. Social media advertising without custom audiences means your targeting is likely too broad or at least not good enough. Instagram, Facebook, Snapchat, Twitter, Tik Tok, LinkedIn and Pinterest all allow you to build custom audiences.

What are custom audiences?

Use your list of customers, website visitors, app users, and people who engage with you on social media. Add this list to your social platform to create the most successful advertising.

Why and how can you create effective ad campaigns with custom audiences?

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