Have you ever heard the saying that you can’t be everything to everyone?

You can spend every penny you have on marketing and advertising, but if your message doesn’t reach the people who want to buy what you’re selling, then that money isn’t being spent wisely. For small to mid-size businesses, it really isn’t feasible to try to market to everyone, everywhere. You need to focus on getting your message in front of people who buy what you’re selling–your ideal customers.

Here’s what you need to do to reach your ideal customers, and it starts with creating an ideal customer profile.

Read more: https://burlingtonpress.com/2022/06/18/how-to-reach-your-ideal-customer/