Most practices focus all their energy on getting new patients, but Chris explains why the real gold lies in re-engaging patients who haven’t been in for six months or more.

In this episode of The No BS Dental Marketing Podcast, host Chris breaks down one of the fastest and most profitable ways to grow your practice — patient reactivation campaigns.

You’ll learn exactly how to identify those inactive patients, how often to contact them, and what messaging works best to bring them back in your chair — without feeling pushy or spammy.

If your schedule has gaps or your recall list keeps growing, this is an episode you can’t afford to miss.

💡 What You’ll Learn

✅ What counts as an “inactive” patient (and why the ADA’s 12-month rule doesn’t work for marketing)

✅ Why reactivations are the ultimate quick-win strategy compared to SEO or long-term plays

✅ The biggest mistakes dentists make when relying on “set-and-forget” software like Weave or Dentrix

✅ The 4 communication channels every strong reactivation campaign should use — and how to sequence them

✅ How to personalize outreach beyond just dropping a first name in an email

✅ How to combine reactivation and referral marketing for double the ROI

✅ What “success” looks like — Chris’s target of a 70% reactivation rate

✅ How to track, test, and optimize your campaign for maximum conversions

🔧 Quick Tips from Chris

• Don’t wait 12 months — start reactivation efforts after 6 months of inactivity.
• Use a mix of phone, email, text, and direct mail over an 8-week period.
• Add time-sensitive offers and referral incentives to increase response rates.
• Make sure your team knows each patient’s treatment history before calling.
• Track everything — open rates, response rates, and conversions — to find what works best.

🚀 Ready to Jump-Start Your Own Reactivation Campaign?

Reactivating past patients is one of the fastest ways to increase production in your practice — and you don’t have to figure it out alone.

📥 Free Resource:

🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!

This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.

Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.

Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!

Schedule a free strategy session with Kickstart Dental Marketing → Book Here.

https://kickstartdental.com/get-in-touch/

🛠️ Tools & Tips:

SmartFollow™ – Automated lead follow-up

CallGuard AI™ – Review & coach call performance

PatientLine™ – AI phone assistant for overflow and after-hours

💬 Let’s Talk Strategy:

👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/

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