In this episode, Chris Pistorius dives into why Google reviews are essential for the growth and credibility of your dental practice. Whether you like it or not, patients are Googling you before they call, and what they find can make or break their decision to walk through your door. Learn how to leverage Google reviews as a powerful tool to build trust, increase visibility, and attract new patients, all without spending extra marketing dollars. Chris breaks down the process, from asking at the right moment to automating your review requests for maximum impact.
Why Google Reviews Matter:
They’ve replaced traditional word of mouth.
Even with personal referrals, prospective patients will still Google you before calling.
The number of reviews and your overall rating are key factors in building trust and credibility.
How Many Reviews Do You Need?:
Under 50 reviews? You’re not even in the game.
100+ reviews is where credibility really starts to kick in.
Timing is crucial. Ask for reviews right after a patient compliments their experience.
Look for phrases like “That was easier than I expected” — that's your cue to ask for a review.
Have your team (front desk, hygienist) make the request in a natural, positive way.
Don’t expect patients to hunt down the review link. Send it directly after their visit.
A simple, streamlined process can significantly increase the chances of getting reviews.
Automate Your Review Requests:
Set up a system that texts patients after their appointments, asking for a review.
Automating the process is the key to scaling this strategy without added effort.
Reviews Are More Than Just SEO:
Reviews help build trust even before someone calls.
They’re a long-term investment—free, powerful, and compounding over time.
Train Your Team: Ensure your front desk and hygienists know the best times to ask for reviews.
Create a Review Request System: Implement a system that sends a text with a direct link after every appointment.
Focus on Quantity & Quality: Don’t just aim for 100 reviews—aim for consistent, positive feedback.
Keep It Simple: The easier you make it for patients to leave a review, the more likely they are to do it.
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