Social media is no longer optional—it’s essential.

In this episode of the No BS Dental Growth Podcast, Chris Pistorius dives into one of the most powerful (and often misunderstood) tools in modern dental marketing: social media.

Chris breaks down why social media is no longer optional—it’s essential. But it’s not about chasing likes or followers. The goal is building trust, attracting new patients, and maintaining strong relationships with your current base.

He shares practical, actionable strategies for managing social media in a way that’s professional, engaging, and effective. From what to post, what to avoid, and what tools to use—this episode gives dental practices a complete roadmap to start seeing real results online.

💡 What You’ll Learn:

Why social media is a trust-building tool, not just a trend

What kinds of content actually attract and engage patients

Common posting mistakes and how to avoid them

Tools and apps that streamline content creation and scheduling

How to maintain consistency without burning out

✅ Action Items:

Build a basic content calendar to plan and stay consistent

Use HubSpot or Buffer to schedule and manage posts

Start designing in Canva for polished, on-brand graphics

Set up analytics tools to track what’s working

Conduct a social media audit to evaluate and improve your current strategy

_________________________________________________________________________

Join Our Facebook Group!

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Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

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_________________________________________________________________________

📌 Episode Chapters:

00:00:00 – Introduction to Dental Social Media Strategy

Chris outlines the importance of a smart, intentional approach to social content and previews key topics in the episode.

00:01:57 – Why Social Media Matters

Learn how social media helps humanize your practice, boosts patient retention, and enhances visibility.

00:03:56 – What to Post: Content Strategies

Explore effective content types: educational posts, behind-the-scenes, patient success stories, staff spotlights, practice updates, and interactive engagement.

00:05:56 – What to Avoid

Avoid graphic clinical content, controversial topics, excessive self-promotion, and emotional responses to negative comments.

00:08:00 – Common Mistakes

Chris shares common missteps—like inconsistent posting and ignoring comments—and how to fix them.

00:10:07 – Tools & Resources

Overview of tools like HubSpot, Buffer, Canva, and analytics dashboards to simplify and strengthen your social media process.

The new patient Welcome Video Hack: build trust, reduce no-shows, and stand out...

In this episode of The No BS Dental Growth Podcast, Chris Pistorius introduces a simple yet powerful strategy to boost patient retention and lower no-show rates: the New Patient Welcome Video.

When new patients book their first appointment, they’re often anxious or still weighing their options. Chris explains how sending a short, personalized video message from the dentist right after the appointment is scheduled can make all the difference.

You’ll learn why this method builds trust, reduces anxiety, and helps your practice stand out—without needing professional video production. A 30-second smartphone video can go a long way.

💡 What You’ll Learn:

The psychology behind new patient anxiety and indecision

How to use video to immediately build a personal connection

Why authenticity beats polish when it comes to welcome videos

The ideal format, length, and delivery method for maximum impact

How to automate this process with your practice management system

🛠️ Actionable Takeaways:

🎥 Record a 30-second welcome video immediately after booking

📱 Use your smartphone—keep it real and simple

✉️ Send via text message (preferred) or email

🤝 Personalize with the dentist’s name and warm welcome

⚙️ Consider automating this via your practice software

_________________________________________________________________________

Join Our Facebook Group!

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Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

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From recognizing the right time to expand your team, to sourcing quality candidates, interviewing effectively, and using cutting-edge AI tools to streamline the process, Chris covers it ALL!

In this episode of No BS Dental Growth, Chris Pistorius dives deep into one of the most critical components of a successful dental practice: hiring and retaining the right people. Whether you're overwhelmed with bookings, noticing signs of burnout in your team, or simply aiming to grow, this episode gives you a step-by-step guide to making smart hiring decisions.

Chris walks through the full hiring lifecycle—from recognizing the right time to expand your team, to sourcing quality candidates, interviewing effectively, and using cutting-edge AI tools to streamline the process. Plus, he covers retention strategies to help keep your best employees happy and engaged long-term.

🔑 Key Topics Covered:

00:00:00 – Introduction:

Why hiring is make-or-break for dental practices—and how it impacts operations and patient satisfaction.

00:01:57 – When to Hire:

How to spot the signs—fully booked schedules, team burnout, patient service slipping—that it’s time to grow your staff.

00:04:10 – Role Clarity:

Tips for defining the exact role you need to fill, whether clinical (hygienists, assistants) or administrative. Skills + culture fit = success.

00:06:40 – Sourcing Talent:

Where to find great candidates: dental job boards, LinkedIn, Facebook groups, referrals, and even recruiters.

00:08:56 – Smarter Interviews:

How to use behavior-based interview questions, involve your team in hiring, and test practical skills—not just resumes.

00:11:10 – AI in Hiring:

Explore how AI can enhance your hiring process—from resume screening to automated interview analysis.

00:13:30 – Retaining Your Team:

Hiring is only half the battle. Chris shares strategies to keep top performers through growth opportunities, fair pay, and recognition.

✅ Actionable Takeaways:

Replace generic questions with behavior-based interview techniques

Launch employee referral bonus programs to expand your talent pool

Use AI tools to streamline screening and interview workflows

Involve current team members in candidate evaluation

Create a detailed onboarding checklist for smoother integration

Ensure competitive compensation and benefits to reduce turnover

📌 Final Thoughts:

Hiring doesn’t have to be a headache. With the right approach, tools, and mindset, you can build a team that supports both your practice’s growth and your patients’ satisfaction. Tune in and take notes—you’ll walk away with practical strategies to implement right away.

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

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In this episode of The No BS Dental Growth Podcast, Chris Pistorius shares a powerful growth hack designed to supercharge your front desk performance and increase new patient bookings—without spending more on marketing.

Chris dives into the often-overlooked role of the front desk team and reveals how many practices lose potential patients due to a lack of immediate call feedback. He introduces CallGuard, an AI-powered platform that evaluates phone interactions and provides real-time, constructive feedback to your staff.

By implementing this system, some practices have seen conversion rates jump from 30% to 50% or higher—translating into dozens of additional booked appointments each month. Chris walks through exactly how it works, why it’s effective, and how to get started.

🧠 What You’ll Learn:

Why your front desk may be unknowingly losing leads

The #1 mistake dental offices make with phone call follow-ups

How CallGuard AI provides real-time, automated feedback

Strategies for implementing a feedback system that supports and motivates your team

Proven results: How practices increased bookings without new ad spend

✅ Action Items:

Implement immediate post-call feedback starting this week

Start small: focus on one key area (e.g., asking for appointments)

Consistently monitor and track your booking rates

Use tools like CallGuard to automate call evaluations

Train staff to confidently and consistently ask callers to schedule

🎧 Listen now and transform your front desk into a high-converting, patient-booking machine.

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

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In this episode of the No BS Dental Growth Podcast, Chris Pistorius dives into powerful, practical local SEO strategies tailored specifically for dentists and orthodontists. Inspired by insights from SEO experts Joy Hawkins and Sterling Scott, Chris breaks down how dental practices can stand out in local Google search results—without falling into the trap of generic, AI-generated content.

What You’ll Learn

Why your dental content may be getting overlooked by Google

How authentic patient stories can skyrocket your search visibility

Proven link-building strategies for dentists and orthodontists

Why Google reviews matter more than ever—and how to get more of them

Tools and tips for consistently gathering high-quality reviews

Action Items

✅ Partner with local pediatricians to publish oral health content.

✅ Collaborate with wedding photographers to create smile-focused guest content.

✅ Automate review requests using engagement platforms.

✅ Display QR codes in your office to collect Google reviews easily.

✅ Broaden your review base by asking anyone who’s received helpful advice.

✅ Encourage your team to personally request reviews from happy patients.

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

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In this episode, Chris reveals a powerful and cost-free strategy to grow your dental practice using local Facebook community groups. Dubbed the Community Facebook Group Hack, this method focuses on authentic engagement rather than traditional advertising.

By joining neighborhood-focused Facebook groups and offering genuine dental advice, practices can build credibility and trust, positioning themselves as local experts. Chris outlines how consistent participation—just once or twice a week—can result in natural patient referrals and deeper community integration.

📌 Key Takeaways:

Join the Right Groups: Search Facebook using your city/neighborhood + keywords like “community,” “neighbors,” or “recommendations.”

Engage Authentically: Avoid promotion. Instead, offer helpful answers to questions about dental care and overall wellness.

Build Trust Over Time: Regular, value-driven engagement fosters recognition and credibility.

Consistency is Key: Check and participate in groups once or twice weekly to maintain visibility and relevance.

Cost-Free Growth: This organic strategy strengthens your local presence without paid ads.

🛠️ Action Items:

✅ Join multiple active local Facebook groups

✅ Monitor conversations around dental health and wellness

✅ Provide thoughtful and helpful dental insights

✅ Participate in groups consistently (1–2x/week)

✅ Focus on being valuable—not promotional

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

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[email protected]

Episode ideas? Guest Inquiries?

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Whether you’re an established dental office or a new practice looking to grow fast, this episode will give you the tools to stop guessing — and start marketing smart.

In this episode, Chris Pistorius breaks down one of the most critical – yet often overlooked – pillars of dental practice growth: a strategic marketing budget.

Instead of reacting to random offers or “trying everything,” successful practices use predictable, measurable, and repeatable strategies to drive consistent patient growth. Chris shares how to determine how much your practice should be investing, what channels are worth prioritizing, and how to track what’s actually working.

Whether you’re an established dental office or a new practice looking to grow fast, this episode will give you the tools to stop guessing — and start marketing smart.

💡 What You’ll Learn:

Why most dental practices fail at budgeting for marketing

How much you should be spending based on your revenue and goals

Marketing channel breakdown: Google Ads, social media, SEO & more

Common pitfalls: trying to market to everyone, skipping tracking, expecting fast results

How to set realistic goals (e.g., 10–50 new patients/month)

Tools for tracking ROI and measuring success

Actionable steps to build your budget and implement with confidence

🛠️ Actionable Takeaways:

Invest 3–7% of annual revenue for stable practices

Newer practices should invest 20–30% of projected revenue

Prioritize Google Ads, SEO, and a high-converting website

Use tools like CallRail and Google Analytics to track ROI

Set a clear goal (e.g., 30 new patients/month) and track weekly

Avoid “spray and pray” marketing — be intentional and strategic

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

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Many dental practices set up their GMB profile once and rarely touch it again.

In this episode, Chris Pistorius shares a simple but powerful dental growth hack: using Google My Business (GMB) to increase local visibility — without spending more on ads.

Many dental practices set up their GMB profile once and rarely touch it again. Chris explains why that’s a mistake and how Google favors active, consistently updated profiles when showing local search results.

By dedicating just five minutes a week to GMB updates, you can help your practice appear more often in local searches and increase patient engagement.

✅ Action Items:

Start posting weekly on your GMB profile

Include a clear call-to-action in every post

Set a recurring reminder so you stay consistent

Mix up your content: office updates, service promos, testimonials, etc.

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

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One of the most underrated growth strategies in dentistry: referrals.

Did you know that referred patients are 18% more loyal and generate 16% higher lifetime value than patients acquired through any other channel? If you’re not actively working a referral strategy, you’re leaving serious growth on the table.

In this episode, Chris dives deep into one why referrals are not only cost-effective, but also high-converting and loyalty-building — and why most practices are missing out by not having a structured system in place.

You’ll learn the psychology behind why patients refer others, actionable tactics to encourage more referrals, and how to build a simple, scalable referral system for your practice.

💡 What You’ll Learn:

Why referrals are more valuable than traditional marketing leads

The psychology that drives patients to refer friends and family

How to create a referral program that’s easy to use and motivates action

Proven strategies like using referral cards, offering dual incentives, and optimizing patient experiences

Common referral marketing mistakes to avoid

How to track referral success and refine your approach over time

🛠️ Actionable Takeaways:

Create a structured referral program with incentives for both the referrer and the referred patient

Leverage platforms like Google and Yelp to amplify word-of-mouth

Partner with local businesses for cross-promotion

Directly ask satisfied patients for referrals — don’t wait for them to offer

Make your referral process simple and clear

Track referral numbers, conversion rates, and sources to measure success

Pick one strategy from this episode and implement it this week!

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

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In this episode, Chris shares a powerful dental growth strategy centered around reactivating dormant patients — a highly cost-effective method compared to acquiring new ones.

He breaks it down into three actionable steps:

Step 1: Identify Inactive Patients

Chris starts by explaining how to generate a list of dormant patients using your practice management software or CRM. Focus on patients who haven’t been in for 6–12 months, depending on your patient lifecycle.

Step 2: Personalize the Outreach

Generic messages won’t cut it. Chris highlights the importance of using the patient’s name and referencing their last treatment to create a message that feels personal and thoughtful — not like a mass blast.

Step 3: Automate and Follow Up

Chris recommends using platforms like HubSpot or High Level to build an automated communication sequence. These sequences can include emails, texts, and even phone calls, spaced strategically over 1–2 weeks. Don’t forget to include online booking links to make reactivation seamless.

🎯 Actionable Takeaways:

Pull a list of inactive patients from your PMS

Create custom, personalized reactivation messages

Build an automated outreach campaign

Always include a direct booking link in your messages

_________________________________________________________________________

Join Our Facebook Group!

https://www.facebook.com/groups/nobsdentalgrowth

Check us out!

https://kickstartdental.com/

Follow us for daily tips, tricks and growth hacks for YOUR practice!

https://www.instagram.com/kickstartdental/

https://www.linkedin.com/company/kicsktart-dental-marketing

_________________________________________________________________________

Want to work with KickStart Dental to GROW your dental practice?

Contact

[email protected]

Episode ideas? Guest Inquiries?

Contact

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