How to Real Estate Today

In this episode, Rebecca Green and Kim Borcherding discuss the pros and cons of being a solo agent versus being part of a team in the real estate industry. They explore the motivations behind choosing either path, the importance of self-motivation and knowledge-seeking for solo agents, and the benefits of collaboration and support within a team. The conversation also delves into how to find the right team for agents looking to transition, emphasizing the need for alignment in goals and values. The episode concludes with practical advice for agents at different stages of their careers.

Takeaways

• Being a solo agent requires self-motivation and a thirst for knowledge.
• The flexibility of being a solo agent can be appealing but comes with challenges.
• Collaboration and support are key benefits of being on a team.
• Choosing the right team is crucial for success in real estate.
• Agents should seek out mentorship and community, even as solo agents.
• Understanding your own needs is essential when looking for a team.
• The learning curve is significantly shorter on a team due to shared experiences.
• Not all teams are created equal; vetting is important.
• Expectations and responsibilities should be clear when joining a team.
• Finding the right fit can greatly impact an agent's career trajectory.

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✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
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Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.

We are discussing essential strategies for real estate agents to implement at the start of the year. These strategies emphasize the importance of self-care, business planning, evaluating brokerage options, and committing to continuous learning. The discussion highlights actionable steps agents can take to ensure a successful year ahead, including creating marketing plans and understanding financial health.

✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
.

Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.

In this episode, hosts Kim Borcherding and Rebecca Green reflect on their experiences in 2024, discussing the importance of evaluating both successes and failures. They emphasize the need to celebrate wins, build community, and take action as key components of personal and professional growth. The conversation also touches on areas for improvement, the significance of maintaining momentum, and setting intentions for the upcoming year.

Takeaways

• Reflection is crucial for personal and professional growth.
• Celebrating wins can motivate and energize future efforts.
• Building a supportive community is essential for success.
• Taking action is a key differentiator between success and failure.
• Setting clear boundaries helps protect energy and focus.
• Identifying areas for improvement is necessary for growth.
• Maintaining momentum is vital for ongoing success.
• Small, consistent actions lead to significant results over time.
• Intentionality in actions can make anything possible.
• Evaluating both successes and failures provides valuable insights.

✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
.

Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.

In this conversation, Rebecca and Kim delve into the significance of business planning, emphasizing the importance of understanding one's 'why' as a foundational element. They discuss the challenges individuals face in identifying their motivations and the vulnerability that comes with self-reflection. The conversation highlights various tools for self-discovery, such as the CliftonStrengths and Enneagram tests, and stresses the need for ongoing evaluation of business plans. The hosts also touch on the impact of business planning on personal life and relationships, advocating for daily practices that keep individuals aligned with their goals.

Takeaways

• Business planning is essential for success in real estate.
• Understanding your 'why' is crucial for motivation.
• Self-reflection can be challenging but necessary.
• Tools like CliftonStrengths can aid in self-discovery.
• Business plans should evolve with your life circumstances.
• Identifying weaknesses is key to personal growth.
• Daily practices help maintain focus on goals.
• Vulnerability is part of the process of self-discovery.
• Your motivations can change over time.
• Writing down goals can reinforce commitment.

"It's so much more than just the numbers."

"You have to know your why."

"It's important to recognize your weaknesses."

"Your why is going to evolve over time."

"Write it down every day."

"Business planning is not just about numbers."

✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
.

Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.

In this episode, Kim Borcherding and Rebecca Green discuss the significance of continuing education for real estate agents, sharing their experiences from recent conferences and the value of networking. They emphasize the importance of being intentional about attending events, the benefits of collaboration, and strategies for maximizing the learning experience at conferences. The conversation highlights key takeaways from their experiences and encourages agents to seek out educational opportunities that align with their business goals.

Takeaways

• Continuing education is crucial for real estate agents.
• Networking at conferences can lead to valuable referrals.
• Being intentional about attending events enhances learning.
• Smaller mastermind groups can provide targeted education.
• The environment of a conference can energize and inspire agents.
• Booking conferences early can save money and ensure attendance.
• Staying at the preferred hotel fosters networking opportunities.
• Planning ahead for meals and social events is beneficial.
• Sending thank you notes after events strengthens connections.
• Being present and engaged at conferences maximizes the experience.

✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
.

Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.

In this conversation, Rebecca Green and Kim Borcherding discuss the role of social media in real estate, weighing its benefits against the anxiety it can create for agents. They explore how social media can be a powerful marketing tool, the importance of authenticity, and the need for consistency in engagement. The discussion also highlights the necessity of understanding one's market and audience, as well as the potential for alternative marketing strategies outside of social media.

Takeaways

• Social media can be a powerful marketing tool for real estate agents.
• It's essential to enjoy using social media to be effective.
• Not all marketing strategies work for everyone; find what suits you.
• Social media can create anxiety for agents who feel pressured to perform.
• Authenticity is key; agents should showcase their true selves.
• Engagement strategies can help increase visibility and interaction.
• Consistency in posting is crucial for building an audience.
• Understanding your market can guide your social media strategy.
• Analytics are important to track what works and what doesn't.
• It's okay to opt out of social media if it doesn't align with your business goals.

✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
.

Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.

In this conversation, Rebecca Green and Kim Borcherding discuss the real estate industry's evolution, particularly in light of recent changes such as the NAR settlement. They emphasize the importance of adapting to change, the necessity of personal growth, and the value of perspective in navigating the evolving real estate landscape. The discussion highlights the challenges and opportunities that come with change, encouraging agents to embrace transformation and seek new ways to serve their clients effectively.

Takeaways

• Don't be a dinosaur; adapt to changes in the industry.
• Change can be scary, but it's necessary for growth.
• Evolution is essential for both business and personal development.
• Surround yourself with people who challenge your thinking.
• Moving brokerages can provide new perspectives and opportunities.
• Personal growth often requires stepping out of your comfort zone.
• Documenting your journey can resonate with potential clients.
• Coaching can provide valuable insights during transitions.
• The rewards of change often outweigh the initial fears.
• Embrace the mindset of continuous learning and adaptation.

✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
.

Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.

In this episode, Rebecca Green and Kim Borcherding delve into the complexities of work-life balance in the real estate industry. They discuss the importance of understanding personal desires, the challenges of maintaining alignment in a busy career, and the necessity of taking time for self-reflection. The conversation highlights the hamster wheel effect many agents experience, the significance of profitability over sheer volume, and the transformative power of Breathwork as a tool for clarity. They emphasize the need for mentorship, community support, and the impact of work-life balance on personal relationships, ultimately advocating for a healthier approach to real estate careers.

Takeaways

• Most people struggle to answer the question, 'What do you want?'.
• New agents often have clearer visions of their desires than seasoned agents.
• Finding alignment in your career is crucial for success.
• The hamster wheel of real estate can lead to burnout and chaos.
• Profitability should be prioritized over volume in real estate.
• Taking time for self-reflection is essential for clarity.
• Breathwork can be a powerful tool for mental clarity and grounding.
• Healthy business practices can improve both personal and professional life.
• Mentorship and community support are vital for growth and change.
• Work-life balance significantly impacts personal relationships and overall happiness.

✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
.

Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.

In this episode, Kim Borcherding and Rebecca Green discuss the importance of mentorship in the real estate industry. They define what a mentor is and explain how a mentor can help expedite an agent's growth and success. They also discuss the differences between mentors, coaches, and trainers, and the importance of finding the right mentor who aligns with your goals and business model. They provide advice on how to find a mentor, including cold calling successful agents and asking questions to ensure alignment. They also emphasize the need for a structured mentorship program and the benefits of on-the-job training.

Takeaways

• Having a mentor in real estate is critical for success and growth.
• A mentor is someone who has a vested interest in your success and is committed to walking alongside you and sharing their wisdom and advice.
• Mentorship can come in various forms, such as a singular person, a team, or a partnership.
• It is important to find a mentor who aligns with your goals, business model, and strengths.
• A mentorship should last at least a year, but ideally two years, to fully learn and navigate the complexities of the real estate industry.
• Finding the right mentor takes time and effort, and it is important to ask questions and ensure there is clarity and alignment in the mentorship arrangement.
• Mentorship provides on-the-job training and the opportunity to learn while doing, which can expedite growth and success in the industry.

✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
.

Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.

Kim Borcharding and Rebecca Green interview Toni Mikel, a real estate broker in Portland, Oregon. Toni was Kim's mentor when she first started in real estate, and they discuss the importance of having a mentor and finding what works for you in the industry. They also talk about Toni's background in real estate, her experience as a 30 under 30 recipient, and the value of building relationships in the business. Toni emphasizes the importance of doing what's best for the client and finding efficiency in your business. The conversation touches on topics such as the importance of understanding ROI, the value of working with the right clients, the benefits of owning a brokerage, and the challenges of training and mentoring new agents. They also discuss the current market conditions and the role of NAR in the industry. Toni shares her philosophy of staying focused on her clients and providing exceptional service, rather than relying on online presence or marketing tactics.

Takeaways

• Having a mentor in real estate can be invaluable in guiding your career and helping you succeed.
• There are many different paths to success in real estate, and what works for one person may not work for another.
• Doing what's best for the client should always be the top priority in real estate.
• Building relationships and networking with other professionals in the industry can lead to opportunities and growth.
• Finding efficiency in your business can help you maximize your time and focus on what truly matters. Understanding the ROI on every hour spent is crucial in the real estate industry.
• Working with the right clients who value realtors is more important than chasing every deal.
• Owning a brokerage can provide more control and efficiency in the business.
• Training and mentoring new agents is essential, but it's important to find the right balance and focus on personal strengths.
• Market conditions may fluctuate, but adapting and providing exceptional service to clients remains key.
• NAR plays a vital role in maintaining ethical standards in the industry.
• Building strong relationships with clients and being a trusted advisor is more valuable than online presence or marketing tactics.

✨ Let’s Keep the Conversation Going
We’re all about building rooms where agents can grow, collaborate, and thrive.

Rebecca brings 33+ years of real estate experience into RebeccaGreen.co
where she coaches agents on the four pillars of success: Health + Wellness, Operations + Systems, Community + Collaboration, Marketing + Branding. Inside the CEO Agent Community, you’ll find coaching, courses, done-for-you marketing tools, media days, implementation sessions, and the strategies that help agents scale smarter—not busier. You can also connect with her local Oregon + Washington team at SellingPortlandRealEstate.com
.

Kim is the founder of Hey Clever Collective —a community designed to help agents build businesses they actually love. She’s all about collaboration, creativity, and showing agents how to tap into their unique strengths.

Together, we’re creating conversations, sharing strategies, and opening doors for agents who want more—more balance, more profitability, and more community. Come hang out with us, learn with us, and let’s build something bigger than a business… let’s build a life you love.