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Beatrice Gutknecht doesn’t just dislike rebrands. She’s on a mission to stop them.

So I invited her to break down:

 ⤷ why rebranding often goes wrong

 ⤷ how to keep the core of a brand intact

 ⤷ what Twitter, Jaguar, and PrettyLittleThing got wrong

 ⤷ what to do instead if you want your loyal clients to actually care

We also talked about brand positioning, why going slow can be smart, and how your content plays a bigger role than you think.

Beatrice shares her take on podcasting too, including what she’s learned from building her show.

Timestamps:

00:00 Trailer

00:30 The Rebranding Debate

06:33 Case Studies: Twitter, Jaguar, and PrettyLittleThing

13:11 Strategies for Successful Brand Positioning

21:19 Figuring Out what Your Brand Actually Needs

24:26 Building a Strong Brand: Proven Steps

38:30 The Role of Content in Branding

47:29 One Takeaway

Connect with Beatrice on LinkedIn:

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Checkout Beatrice's podcast on YouTube:

https://bnce.link/aq6nNlOl

Connect with me on LinkedIn:

https://bnce.link/d9ys09ni

Get the Listener-to-Lead mini playbook: https://bnce.link/utHmu2uF