Top of the Morning

How to rebrand your company


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Welcome to Top of the Morning by Mint, your weekday newscast that brings you five major stories from the world of business. It's Monday, December 2, 2024. This is Nelson John, let's get started.

India's market regulator, Sebi, recently restricted three unregistered online bond platforms from offering privately placed unlisted NCDs to the public. Anshika Kayastha and Neha Joshi write that Sebi has taken this decision due to violations of regulations, which classify any issue with over 200 investors as a public issue. This crackdown was driven by concerns over investor protection and the risks associated with high-yield products. Online platforms often blur the lines between private and public offerings, leading to enhanced regulation. 

India's economy might not be doing so well. The latest GDP growth figures for India indicate a significant slowdown. N. Madhavan writes that latest data shows that growth has now declined for the third consecutive quarter. At 5.4%, it is much lower than 8.1% in the same quarter last year. This downturn is attributed to lower private consumption, investment, and exports. However, the agricultural sector showed a 3.5% increase, showing some positive signs. A weakening rupee could dampen the Indian economy's spirits. Economists have already revised their GDP growth estimates downwards, with a consensus of around 6% for the current financial year.

Large companies can always be seen clamouring for government subsidies to help their business. The central government's production-linked incentive scheme was supposed to do just that. The idea was simple: meet certain manufacturing targets, and collect your subsidy. It was successful across many industries such as automobiles, solar and electronics. However, recent disbursals have decimated from ₹10,000 crore in 2023-24 to around ₹1,000 crore this year. Our partners at How India Lives . com write that the textile sector in particular is struggling. Firms aren't able to meet production targets, leading to fewer scheme grants. Will India's manufacturing industry be able to pick itself up?

A good logo isn't just a symbol — it embodies a brand's identity and values. Every now and then, companies will refresh their brands to stay relevant — and appeal to the consumers of the day. However, should you go to an extreme like Tata Group-owned Jaguar did recently? Gaurav Laghate writes that Jaguar's rebrand illustrates the risks and rewards of a minimalist logo and ad campaign that led to widespread backlash. Industry veterans point towards more successful refreshes like that of Porsche's, which was a balance of innovation with heritage. Gaurav adds that while visual identities may evolve every two to three years, major overhauls should be rare and always align with brand strategy.

After faltering in China, global luxury brands like Louis Vuitton, Christian Dior, and Hermes were bailed out by wealthy Indians. These companies reported impressive growth numbers from the Indian market, writes Varuni Khosla. In FY24, Louis Vuitton India saw an income rise of nearly 13%, while Christian Dior's revenue surged by 45%. However, not all brands are thriving: Reliance Brands reported increased revenue but also a 55% rise in losses. FY25 started off on a challenging note due to a blistering summer and elections, which reduced walk-in traffic at stores. The luxury market in India is expected to reach around $30 billion by 2030, and these brands are waiting for the boom eagerly.

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