A practical breakdown of churn: what it is, why it varies by market, how to tell good churn from bad churn, and the product, marketing, pricing, and activation moves that reduce it. The episode focuses on identifying sticky users, improving time to value, and designing free plans and workflows that convert better.

Timestamps:
00:00 - Intro to Churn

00:01:36 - What Churn Actually Means

00:04:15 - Good vs Bad Churn

00:10:45 - Different Types of Churn

00:12:47 - How to Reduce Churn

00:16:41 - Talking to Customers

00:24:11 - Workflow & ICP

00:26:07 - Marketing for Retention

00:34:21 - Free Plans & Pricing

00:38:32 - Activation & Time to Value

00:48:05 - Tactical Churn Fixes

00:56:43 - The Power of Negative Churn