E523: How To Regain Campaign Targeting Power for 2024

Nicole Barnes, 3x ecommerce founder and Founder of Marrow Marketing, is on today to talk about iOS 14 and how privacy policies have impacted entrepreneurs. We discuss actionable ways on how you can lower ad costs, while keeping the same conversion rates consistent throughout your marketing campaigns.    Check out our sponsor, Portless, today!    Today we're joined by fellow creative and entrepreneur, Nicole Barnes from Marrow.   Nicole Barnes is a 3 time ecommerce founder with awards from Shopify as Fastest Growing Company, along with international distribution of her product and partnerships with major brands.    Nicole now takes what she's learnt to help serve other founders through her creative strategy agency, Marrow, where she helps D2C brands thrive on paid socials.   Timestamps:  0:00 - Introduction 0:59 - Looking Back at iOS 14's Effect on Ecommerce 2:20 - Nicole Barnes' Background  9:03 - How Nicole Built a Million Dollar Bike Empire from $1,000 13:06 - How iOS 14's Update Changed Ecommerce After 3 years  22:00 - How To Regain Campaign Targeting Power for 2024 and Beyond  24:32 - What Should Struggling Brands Do?  26:35 - How Do You Lower Ad Costs? 32:21 - Best Practices for Creative Strategy  35:00 - Find Out More About Nicole Barnes and Marrow Marketing!    Nicole, thank you again for coming on the podcast and giving listeners an idea on how they can up their creative strategies in advertising.    If you'd like to learn more about Nicole Barnes and Marrow Marketing, check her out on her LinkedIn page, and Marrow's Website.    As always, if you have any questions or anything that you need help with, reach out to us at [email protected] if you're interested.    Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at [email protected]. We'd love to help you in any way we can.    Thanks for listening!   Until next time, happy selling!