On episode two of COVID-19 Retail Pulse: Live, Ryan and Joe welcomed Trade Coffee CEO Mike Lackman to discuss key strategies for surviving and thriving in the new retail landscape. Together they elaborated on and pulled examples for the following key takeaways:

How to approach your marketing strategy with your new revenue stream in mind

How to assess conversion rate on a traffic-by-traffic basis

How to keep promotions, front, center, and easy to find

How to keep messaging sensitivity in mind

How to stay engaged with your community

How to take advantage of ways to negotiate deals

To sign up for the next Retail Pulse Live podcast, visit: http://covidretailpulse2020.splashthat.com/w

For BounceX’s COVID-19 dashboard, visit: https://www.bouncex.com/covid-19/

For WITHIN’s COVID-19 Retail Pulse dashboard visit: https://covid19.within.co/covid-19retailpulse/