163: How To Rescue Your Potential Customers From Their Problems

You have to believe that your work is actually saving them, solving a problem for them, rescue them. If you’re not really sure what it is that you’re rescuing them from, it’s going to be very challenging to sell it. Which is why you need to understand what it is you do and who you do it for. Start small and go rescue people from their problems. That's what we'll be talking more specifically about in this episode. Most people don’t get clients because they’re unwilling to do the hard {and potentially scary} work of reaching out and offering themselves as a solution. I want you to literally think of yourself on the search and rescue team. When we’re in trouble, lost, stuck, in pain...we want to be rescued. This episode is all about getting out there and rescuing some humans. Being willing to start small and build from there is super important. You need to be confident and comfortable with your pricing, always being sure you’re over-delivering and not over-charging. This is going to set you up for long-term, sustainable success versus just making some quick and easy cash by overcharging right out the gate. Note: this has nothing to do with your self-worth. If you’re confused about this difference between charging for the value you provide and charging based on your worth -- listen to this episode.   → work for free. If you’re not confident with charging anything yet, or unsure if you can even get people results, I’d encourage you to do some FREE work first. Test out your solution with 3 people for free to get you feeling more confident and clear. Doing this free work has ALWAYS turned into paid clients as well, so while it may seem counterintuitive, doing free work will get you paid clients. → be bold, be proactive. Some parts of business are a numbers game. I want you to get out there and collect no’s. You’re probably over there thinking... “Why would I collect no’s Adrienne? I want to collect YES’s!” Of course I want you to collect YES’S, but when you put tons of pressure on yourself to do that, you can easily get discouraged and you’re creating too much attachment to the outcome of each individual interaction. I want you to understand that no’s don’t mean stop, they mean go ask more people. By following the search and rescue plan you WILL get your first 3 clients, probably more. But the main goal isn’t to make tons of money, although you might do that too...the main goal is to get more feedback. Because the more feedback you get, the better and easier things will become. You’ll be figuring out if your product/service is something people want/need {pre-validate this thing}, discovering if you even like doing this {sometimes things are sexier in theory}, and if you’re effectively communicating the value through your pitch. Each time you talk to someone you’ll uncover more feedback about how to make this business even better. And believe me, you want to do this NOW...not after you create the marketing plan, design the website and waste tons of money. The search and rescue plan is a simple way for you to get quick feedback, make money, and validate your business. By getting these 3 paying clients, you’re going to gain tons of clarity, confidence, and momentum to move this business forward. The third step of the Search & Rescue plan is all about the MATH -- you can get full access to the entire 3 part Search & Rescue plan with a complete breakdown of the math here, FOR FREE.