The School of Self-Mastery: Business, Money, Life

If you're feeling sales-y, or gross, or pushy or like you are selling someone into something that isn't really right for them...that IS when selling IS gross.

And that's why I won't do that. I believe in always doing the right thing for your customer, even if it requires uncomfortable decisions, or taking a financial hit on my end.  It's also why I've decided to not sell the Whistler retreat to you anymore. I want to sell the RIGHT things, to the RIGHT people... THAT m'friends is when you're in true integrity. You know your people are going to get results, because you're moving them into the RIGHT offer for where they are at. So, when I found myself in some recent sales conversations realizing that the entrepreneurs I was talking to were NOT in fact retreat ready, I didn't sell it...I didn't sell the one thing I'm "supposed" to be selling right now... Doesn't make much business sense at face value, but here in this episode, I explain why it does... >> Watch/listen right here to learn more about my decision...   I will NEVER sell you the wrong offer for you. I would rather make LESS money than sell in a way that doesn't feel right to me. In fact, I would rather LOSE money {and I very well might lose about $5K on this retreat, because I will be selling to fewer people}, than sell you something that isn't a good fit.  I'd rather lose my money, than have YOU invest in something that is the wrong fit for you based on where you're at. That is my promise to you. #pinkyswear4life.  Don't get me wrong, the retreat is still a perfect fit for the right person, and it will be a transformational experience, but it's not for beginners this time around.   So, if we ever end up chatting or if you're thinking about working together now or in the future...just know that I'll never sell you the wrong thing for you. Ever.   PS. We're working on a new core program, coming out in June, created specifically for you...a program with extended support, accountability and implementation. A program that will potentially be a better fit for you if you're not the peeps I mentioned in the episode today.  More info coming on that soon!

WHAT GETS BETWEEN YOU AND YOUR GREATNESS

After decades of coaching powerful executives around the world, Lolly Daskal has observed that leaders rise to their positions relying on a specific set of values and traits. But in time, every executive reaches a point when their performance suffers and failure persists. Very few understand why or how to prevent it.

For the first time, Lolly Daskal presents a remarkably powerful system she uses to help top executives harness the virtues of their leadership style. She illustrates how leaders embody seven archetypes and how each archetype has powerful abilities and hidden impediments.

One of America's most in demand executive coaches reveals how YOU are unknowingly sabotaging your own success inside, The Leadership Gap.

Find our what YOUR leadership gap is and what you can unleash within yourself when you understand how to not only leverage your strengths, but your gaps as well. 

Pre-order The Leadership Gap here: https://www.theleadershipgapbook.com/

 

There are only 2 ways to fast track your business growth: relationships + luck. — Todd Herman.

I thought about this and really took it to heart, I thought about all the growth I’ve experienced in my own business over the past 2 years and traced everything back to see if he was right.

He was right.

Now, of course I had to do other things to make sure the relationships and luck became fruitful, but my business has grown 10X faster because of my committment to relationships and connection.

So, where does LUCK come in?

You can’t find luck sitting behind your computer. You have to get out of your house and create opportunities to find luck if you want it. I’ve made a concerted effort to attend live events over the past 16 months in my business. And it’s been the best decision I’ve ever made for numerous reasons, but primarily because of: relationships and luck.

In this episode I’ll share more about relationships + luck and how you can use live events to create BOTH of these to fast track your own business growth.

And if you’re looking for live events, I’ve got 2 for you to choose from today:

1. Todd Herman’s 90 Day Year Live event is coming up in San Diego — this was one of the best live events I’ve ever been to, and I’ll be there again this year. I even scored a 50% off ticket for you, so you can join us from April 17th-19th for just $497 through this link.
2. Earn More to Give More™ Whistler Chalet Retreat {July 30th - August 4th} - Business visioning + strategy that plays to your strengths {and doesn’t let you hold yourself back}, ‘give-back’ business model creation for more satisfaction at every tier of success you hit, and mega mindset shifts that will catapult you forward, faster. This week-long retreat is about finding real motivation, strategizing growth for your business, and deepening the true meaning behind your work. We only have 12 spots available. www.adriennedorison.com/retreat

If you go listen to my dear diary episode from a few months ago {episode 243} -- it will make more sense -- but I’ve been a bit confused on how I wanted this podcast to fit it. I was wanting it to fit in perfectly versus just allowing it to be what it wanted to be, or allowing it to be fun. I’m super focused on making sure this podcast is of value to you, but I was overanalyzing and self-judging a bit too much if I’m being honest.

I didn’t feel the name fit for what I was evolving into. I felt it was too broad, but maybe that’s what it needs to be over here.

I didn’t want to put too much on my plate with the Pop-Up podcast being tested out.

Inspired by an episode and blog post by Jess Lively called Things I’m Afraid to Tell You ..I think I’ll also be doing one of my own soon -- all the things I’ve been afraid to tell you, which might be a bit cathartic for me and will maybe put this whole show back into flow for me...who knows...coming soon.

But today I want to talk about Affiliate launches since I’m right in the middle of one with Selena Soo for her Impacting Millions and I’ve had some pretty successful ones over the past year with Todd Herman.

I partnered with Todd Herman’s program twice last year and become his affiliate partner of the year for selling the most overall -- I had 109 students enroll through me over the last year which was AMAZING -- yes financially, but also because I believe so much in Todd’s work and know how much it will support these students, AND I know I can help support them even more alongside his work than if they just did his program without me!

But more of that later.

I want to take you...behind the scenes.

Selena’s program is IN launch right now her doors to Impacting Millions close on Thursday, March 30th --  so it’s a bit crazy for me to talk about this now, but it felt right. I may even have another episode where I can do the full debrief if you’re interested.

Affiliate launching behind the scenes

So first -- what is an affiliate launch --- this just means that I’m partnering with someone else to promote their program/offer  -- and in return for that promotion I sometimes get a percentage of that sale. Think of it like a referral based system.

Part 1

I don’t treat it like an affiliate launch.

I treat these launches as if they are my own launches. They’re not a side or afterthought. I am ALL IN.

It was our HIGHEST PRIORITY. We do weekly stand up calls on my team to discuss tasks and priorities and for the past 6 weeks -- THIS has been the focus.

our team knows that this is the highest priority focus right now, and has been for the past 6 weeks -- between the free challenge, the podcast, and the launch -- it’s been at the top of everyone’s list.

Part 2

Continuing the Conversation from free content to paid offer

I planned for MONTHS in advance to make sure our content focus leading into the launch was all about publicity and the benefits, my own experiences, planning the guest interview with Selena, etc. I mean heck, we started an entire PODCAST, a FB community, and free challenge focused around this topic.

So, for the past 6 weeks, I’ve been making sure it was the center of our conversation with our audience and within our own team.

Part 3

The Trust I’ve Built

I’ve worked hard to build trust with my audience, I’m consistent {except when I’m not -- like on this podcast lately}, honest, deliver tons of value for free, and so on...so I do not take these affiliate launches lightly. It takes a LOT for me to decide if I’m going to promote someone else’s work.

I have some standards/rules around who I promote and who I don’t … that rhymed :)

Here are some of my rules:

1. I won’t promote anyone’s work that I haven’t personally experienced.
2. I have to believe their work will not only work for me, but for the people in my audience -- thinking of my audience vs just my own results.
3. I have to know their work well enough to be able to help any students that enroll through me with the program/results.
4. I have to trust and love them as a person.
5. I have to know they’re super supportive of their students.
6. I have to know their work will compliment my work -- especially if I’m adding a bonus experience.

I also have to take a really hard look at my promotional calendar for the year -- I’m doing this about a year in advance now {I’m sure it will shift a bit as I evolve and create my own new offers} so there’s only so much room to promote other people’s offers if I also want to make sure I’m not exhausting my list with launches.

Part 4

My Support

I always offer really supportive bonuses. Because with an affiliate launch, I’m offering this other person’s product/offer to MY list -- so I’m assuming that my list may have a desire to work with me as well and this is a great way for me to provide that extra level of support, and work with some new clients in a different capacity.

The only way to work with my right now is a retreat that I’m going to be hosting in the summer -- which is limited to 12 peeps -- that’s not a lot! So with an audience MUCH bigger than 12 -- it’s an awesome way for some peeps who have been ready to work with me to get that opportunity while also working through a program, like Selena’s Impacting Millions that is going to get them insane results on it’s own.

When I affiliate for something -- I’m always thinking about how I can help them get even BETTER results than they could with just the program itself.

So, #1 -- I have to believe in the program and the results it gets on it’s own.

But then #2 -- my affiliate bonuses are there purposefully to accelerate or compliment the results they’ll be getting through the main offer.

This allows the students to surpass the mentor!

And I love it!

Part 5

Getting Personal.

This is what I call the unrequired work.

It looks really great and easy from the outside to have had some of the most successful affiliate launches in the business over the past year...but there’s a lot of work going into it behind the scenes. BECAUSE I CARE.

I want the RIGHT people to enroll in the right program for them, so I take a lot of time during these launches to reach out to people individually and answer questions, give them feedback, and just help them through the decision making process.

During Todd hermans first launch I sent out over 300 individual emails to people that had signed up for the free video series through me -- now I do that same thing with every affiliate launch -- I don’t always make it through the entire list of peeps who opted in -- but I sure do try!

It does take a lot of time -- but it’s worth it for me because the right students enroll and the ones who aren’t a fit are able to have me help them figure that out HONESTLY.

I love promoting good people who are doing great work in the world right now. So while, yes I do make an affiliate commission sometimes when selling an offer -- I really love and believe in these people and the work they’re sharing and will continue to take the time and energy to help and support them in anyway that I can.

So this was a nice sneak peek behind the scenes this week -- Selena’s Impacting Millions program closes on Thursday -- March 30th and we’d BOTH love to support you inside!

You can go to adriennedorison.com/IM to join through me and get all my bonuses -- cause I’d love to support you! <3

And...what’s next…

This weekend I’m headed to NYC  -- I had plans to meet with Todd on Monday for our quarterly day long group intensives -- so I decided to bring tyler along and make a weekend out of it.

We’re going to my friend Chris Winfield’s event on Saturday -- Chris is a master at productivity and also has a background in publicity, and Selena is his guest speaker that day too, so it should be a great day with a ton of new takeaways and friends!

I also organized my first dinner party for a group of friends and other influencers, people that I’ve known and really want to connect with in person finally - i am SO excited, we have an incredible group of people, many of which have been on this podcast! I’ll try to remember to take a pic and post it on FB + instagram -- I’m the worst at remembering to do this.

Selena’s Impacting Millions program closes on Thursday -- March 30th and we’d BOTH love to support you inside!

Ellie Scarborough Brett helps visionaries master their message and ignite their brands by harnessing the power of their unique stories. A former NBC reporter, she specializes in building powerful and purposeful on-camera personalities quickly and cultivating leaders into captivating speakers. She works exclusively with female entrepreneurs and thought-leaders who are serious about positively impacting the planet with their passion + moxie + services.   As women, we use an average of 20,000 words per day. The question is, how many of them really matter? If you want to make the most impact possible with your work, you need to know how to make the most impact possible with your words. Ellie calls this 'speaking with soul'. Ellie worked as a tv news reporter for nearly a decade and learned out to turn hours of sound into 90-second stories, so she had to learn how to get rid of all of the words that were unnecessary and focus on what truly mattered. When Ellie left news to start my own business, she was interviewed on the Today Show within a month of launch and truly got to see what a difference four and a half minutes on national tv could make on a brand.   Here's what Ellie and I dove into on this episode:  - how to make your words matter - why make time for media interviews - three keys to sharing powerful stories - the #1 myth about media interviews {and what to do instead} - specific ways to make any story you tell stronger   You can find Ellie Brett over at mediabombshell.com.

Selena is the creator of Impacting Millions. She teaches business owners how to elevate their brand, reach more people and so, of course, impact millions!

In this interview, Selena got real with us on what it was like when she first got started in the online business space, how she stretched herself to connect with influencers and why it's so important to her and for you to share your message and mission with the world.

IMPACTING MILLIONS® helps you connect with the media and land high-exposure opportunities — including guest posts, podcast interviews, print magazine coverage, and TV.  The goal is to help you reach more people, impact more lives, and become an industry leader. You’ll learn how to leverage your media opportunities for maximum impact — including more sales for your 1:1 services, group programs, or events.

This is a 90-day live training program that includes 1 year of support. During the year, you’ll get invites to special webinars with Selena’s media friends (who’ve worked at places like O, The Oprah Magazine Entrepreneur, Business Insider, MindBodyGreen Glamour, The Today Show). You’ll also be part of a vibrant Facebook community, where Selena will be sharing story ideas, prompts, and tips to help you get more attention for your business.

Doors open for Impacting Millions just once a year. Sign up for the VIP waitlist here: www.selenasoo.com/impactingmillions

Announcement! 

The Pop-Up Podcast is LIVE! 

Let's get POPPIN' y'all!

This is a new podcast with a new twist...get it while it's hot because at the end of each 'themed' pop-up season...it's all coming down.

This season: Expose Your Business

We're going to be talking all season long about how to land publicity and media for your business so that you can reach more people with your message.

The first episode is LIVE and all about WHY publicity is important for your business.

I share 3 reasons and want you to go listen and let me know which one is MOST important to YOU personally -- let me know in the comments here.

I'd love for you to subscribe {so you will get notified when I add new episodes}, review and share the show with someone.

>> www.adriennedorison.com/popup

>> www.adriennedorison.com/popuppodcast