Ellie Scarborough Brett helps visionaries master their message and ignite their brands by harnessing the power of their unique stories. A former NBC reporter, she specializes in building powerful and purposeful on-camera personalities quickly and cultivating leaders into captivating speakers. She works exclusively with female entrepreneurs and thought-leaders who are serious about positively impacting the planet with their passion + moxie + services. As women, we use an average of 20,000 words per day. The question is, how many of them really matter? If you want to make the most impact possible with your work, you need to know how to make the most impact possible with your words. Ellie calls this 'speaking with soul'. Ellie worked as a tv news reporter for nearly a decade and learned out to turn hours of sound into 90-second stories, so she had to learn how to get rid of all of the words that were unnecessary and focus on what truly mattered. When Ellie left news to start my own business, she was interviewed on the Today Show within a month of launch and truly got to see what a difference four and a half minutes on national tv could make on a brand. Here's what Ellie and I dove into on this episode: - how to make your words matter - why make time for media interviews - three keys to sharing powerful stories - the #1 myth about media interviews {and what to do instead} - specific ways to make any story you tell stronger You can find Ellie Brett over at mediabombshell.com.