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How to Research Your Competitive Landscape & Identify YOUR Point of Difference
In this Let’s Talk MKTG episode, we cover Steps 3 & 4 of the 10 steps to Create a Marketing Strategy! We discuss how to conduct and analyze competitive industry research AND how to use that to identify YOUR point of difference. You’ll learn step-by-step how to conduct a thorough industry analysis, how to create a brand perception map & how to use these tools to identify how YOUR business will stand out from the rest of the industry.
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By Jessie BeharIn this Let’s Talk MKTG episode, we cover Steps 3 & 4 of the 10 steps to Create a Marketing Strategy! We discuss how to conduct and analyze competitive industry research AND how to use that to identify YOUR point of difference. You’ll learn step-by-step how to conduct a thorough industry analysis, how to create a brand perception map & how to use these tools to identify how YOUR business will stand out from the rest of the industry.