Let's Talk MKTG

The holiday season is not only the merriest time of the year - it’s also the BUSIEST time of the year! With these 6 steps, learn how to leverage marketing during the holidays to make this holiday season your best business season yet! Create a Holiday Marketing Plan to establish special seasonal moments, attract new customers, build loyal clientele and enhance your overall shopping experience! #LetsTalkMKTG

Social Media has become one of the most important marketing channels in our world, so it's no surprise that establishing a social media strategy should be at the top of your priority list as a business owner! In Episode 15, I walk you through 3 pieces of advice you should take into consideration to create an EFFECTIVE social media strategy that drives customer engagement & ultimately leads to more conversions & sales. #LetsTalkMKTG

Do you have an idea for a product or service but aren't sure how to translate it into a profitable  business? Working through a Business Plan can help flesh out product concepts and ideas - and give you directional next steps to help you bring your idea into fruition! On this episode of Let's Talk MKTG, I walk you through the 7 sections of a Business Plan, how to start writing it, what questions you should ask yourself, and how long you should spend on it. What are you waiting for?! #LetsTalkMKTG

Marketing & Sales are the heart and soul of any business. But how should they play together in order to create the most effective content and convert customers to loyal purchasers? In Episode 13, we talk about how Marketing & Sales can (and should!) work together to curate content for each stage of the Customer Journey funnel - from awareness all the way through to loyalty. 

Instead of dedicating a full episode to talking about one marketing topic, Episode 12 kicks off the "School of Iconic Brands" series where I dive into ONE iconic brand and discuss what driving factors have continued to make it iconic - generation through generation. If a brand has been around for 25+ years, then it MUST be doing something right! So let's learn from these iconic brands and translate their wins into our strategies for the future. On Episode 12, we tap into what factors make Nike... NIKE - the athletic-wear powerhouse!

In this episode, I confess the top 8 Marketing mistakes I've made! We discuss how you can learn from them for your business and avoid making them at all costs. We're all about the #MarketingMovement, learning from each other and working smarter. This is a Marketing Confessional you won't want to miss!

Let's Talk MKTG Episode 10 is all about how to create a marketing strategy with intention. Intentional Marketing materializes when you have a cohesive marketing plan, where all of the pieces of your marketing strategy are intentional, or deliberate - they work together and support one another. The epitome of marketing is intentional marketing. Every marketer or business owner should want their marketing strategy to embody intentional marketing. Listen to this episode to learn 3 steps on how to start marketing with intention today!

On episode 9 of Let’s Talk MKTG, we discuss how to conduct market research for a small business. If you’re a business owner or looking to launch a business/product - this one is for you! Market Research is a vital pillar of marketing, it’s how you can learn directly from your target audience about their preferences, likes/dislikes and patterns. Listen through 4 quick, easy and cost effective steps to help you conduct market research to better understand your audience to curate your marketing and/or innovation strategies accordingly. Listen & learn! #LetsTalkMKTG

In this episode, we’ll be addressing the infamous question, “Why are my Facebook and Instagram Ads NOT working?” We’ll dissect two major issues that are typically overlooked, which might be causing your digital marketing campaigns to FAIL. Then we’ll dive into how you can resolve these issues and set up your campaigns to reach new target customer segments and (most importantly) optimize your digital ad spend.

In this episode we cover Steps 9 and 10 of the 10 Steps to Create a Marketing Strategy! We’ll discuss how to choose what channels and platforms to engage in based on where your target audience is active. Then we’ll dive into how to create a marketing calendar, brand-specific campaigns and then finally - launch your initiatives. #LetsTalkMKTG