Let's Talk MKTG

In this episode we cover Steps 7 and 8 of the 10 Steps to Create a Marketing Strategy! We’ll discuss how to create smart marketing goals & objectives that are relevant for your business with effective call to actions. Then we’ll dive into how to craft your brand messaging to help you reach your goals, give your brand a personality and communicate with your target audience successfully. #LetsTalkMKTG

In this episode we cover Steps 5 and 6 of the 10 Steps to Create a Marketing Strategy! Primarily, we’ll discuss how you should price your product or service. You’ll learn the ultimate pricing formula and assure that you’ve accounted for all of your cost of goods and that you account for profitability. Pricing is how your business will generate revenue, so this step is key to your business’s success! #LetsTalkMKTG

In this Let’s Talk MKTG episode, we cover Steps 3 & 4 of the 10 steps to Create a Marketing Strategy! We discuss how to conduct and analyze competitive industry research AND how to use that to identify YOUR point of difference. You’ll learn step-by-step how to conduct a thorough industry analysis, how to create a brand perception map & how to use these tools to identify how YOUR business will stand out from the rest of the industry.  

Step 2 of 10 in Creating Your Marketing Strategy! In this episode we discuss how to identify your target audience, meaning the people who are most likely to purchase your product/service. I challenge you to define your target audience by more than just demographic statistics; get into the mindset of your target consumer by understanding their behaviors and attitudes. 

Step 1 of 10 in Creating Your Marketing Strategy! In this episode we dive into identifying & defining your product/service(s), laying the foundation to build a strong brand. What are you selling and why? We'll discuss how you can create your 1-minute product pitch, dive into the problem your product is solving on an emotional level and define your key product details. #LetsTalkMarketing

In this episode of Let's Talk Marketing, learn how to create a Marketing Strategy curated for your brand, product or service in just 10 steps. Do you even need a Marketing Strategy? The short answer is, yes. A Marketing Strategy is essential for any business owner, freelancer, consultant or human trying to monetize their products/services. It provides a plan for how you will talk, engage and exchange with your customers/target audience across relevant channels. Where do you start? Start by listening to this episode!

Let's Talk MKTG (short for Marketing) is a virtual community and discussion forum for all things marketing including - brand strategy, digital marketing, targeting, product development, social media and much more. We aim to evolve marketing one conversation at a time, created for marketers and non-marketers alike. A forum connecting OG marketing basics to the mass, in an easy-to-understand (and implement) language. It's an outlet to share and discuss marketing and branding tactics that work (and don't). An educational business tool for those new to marketing and a trend-watching channel for those continuing to evolve their marketing expertise with the ever-so-changing times. #LetsTalkMKTG