Instead of dedicating a full episode to talking about one marketing topic, Episode 12 kicks off the "School of Iconic Brands" series where I dive into ONE iconic brand and discuss what driving factors have continued to make it iconic - generation through generation. If a brand has been around for 25+ years, then it MUST be doing something right! So let's learn from these iconic brands and translate their wins into our strategies for the future. On Episode 12, we tap into what factors make Nike... NIKE - the athletic-wear powerhouse!