As a professional instructional designer who has designed and developed hundreds of courses over the years, I view online courses with a particular lens.

I have the training in how to systematically create courses in a way that teaches. What I have found is people are learning about course creation for those who have mastered the art of marketing.

Marketing is one side of the coin. The systematic process an instructional designer follows when creating courses is the other and this is not being taught to entrepreneurs.