In this episode of the New Patients Now Podcast, Flint Geier shares a powerful lesson on how the way you handle crises in your practice can define your reputation with patients. Drawing from a surprising personal experience in Italy, Flint walks through the importance of maintaining high standards of service, even when things go wrong. The episode explores strategies for over-communicating with patients during moments of uncertainty, staying level-headed, and demonstrating the value of preparing your team for the unexpected. Learn how to transform potential service failures into opportunities to strengthen patient trust and loyalty.