Every marketing program is built around your hypothesis in terms of the who, the what, and the why.

• Who is doing the actions?
• What are the actions they’re doing?
• Why are they doing these actions?

These are your customers or prospective customers we’re talking about.

It’s all about their behaviors and motivations to use or not use our products or services.

With the arrival of COVID-19, everything we knew about their habits has changed dramatically.

The habits of your audience have changed and adapted to this new reality.

Which in turn affects the way your marketing messages and product positioning come across.

The fundamental principles of marketing and customer acquisition haven’t changed, but the underlying factors that drive your audience’s decision whether to invest in your product or not have shifted completely. 

And yes, your initial actions to protect your business against these changes were crucial to keeping you afloat, but the habits and behaviors of your audience are constantly changing, and so there’s still a lot of work ahead for us.

This all leads to the question - How do I go about my customer acquisition strategy going forward? And how do I ensure that I retain my clients and I don’t lose them by running around after new shiny objects? 

And this is the topic we’ll cover in today’s episode. We’ll go through a 3-step plan that will help you evaluate your business and prioritize your acquisition strategy going forward.

Show notes: https://www.marketingasahabit.com/podcast-episodes/how-to-revamp-your-marketing-during-covid-times