Ever wondered how to make your marketing more effective or what words to avoid when crafting a compelling sales page headline?  Well, today we have an episode that...at least intended  to cover these marketing principles exclusively.

Instead - we get into something even more valuable.

Listen in as Adriane sets out to walk Steve through some of her suggestions for his latest sales page. Their convo quickly jumps straight down a rabbit hole filled with so many numbers and equations and metrics that it ultimately leads them to a bigger revelation about Steve's overall sales funnel design.

These are the type of "pick the expert's brain" moments that we live for, and we can't wait to hear about how you can apply the same disruptive-yet-infallible thinking to your own sales and marketing strategy!

Quick overview of what we cover: 

• The do’s and don’ts of an effective Sales Page set up
• How to keep your headlines about your learner (and less about you)
• Adriane’s unique spin on niching 
• Why including a menu on your sales page is not the best move
• How to zero in on your most effective funnel, if you have more than one
• How to “borrow” a renewable lead source rather than pay for one via ads
• How to choose between a paid product vs low ticket offer vs a freebie offer when all roads lead to a higher ticket program
• Why Steve was SO stoked to have Adriane rain hard on his current sales funnel parade 
• The simple-yet-brilliant equations Adriane uses to reverse engineer lead source choice

CHECK OUT STEVE + ADRIANE'S PROJECT: 

• Click here to get on the waitlist for our program launch
• Follow us: @servicedrivenscaling

LISTEN TO MORE EPISODES WITH STEVE:

• Episode 45, How Bro Marketers Have Destroyed Digital Learning 
• Episode 55, Marketing With Integrity in a Post-Bropocalypse World 
• Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1
• Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 
• Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales 
• Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs...
• Episode 74, Delivering Outcomes With Mad Respect...
• Make More Money + Sales with your Established Course or Coaching: Episode 76, part 1;  Episode 78, part 2;

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

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