“I’ve seen things on other platforms too where something I said got really misunderstood and people just start coming for you. And you feel like, 'Is this everybody? Does everybody think I shouldn’t be doing this for a living?' And you have to remember this is one group of people that are in a really bad headspace for some reason. Focus on the people you’re helping and just keep helping them.”

⸺ Cassandra Thompson

 

Cassandra Thompson is a career consultant, speaker, and creator. With a little more than 70,000 subscribers on YouTube, her videos have been viewed around 6 million times (and still growing). Whether you’re someone seeking a job in the traditional workforce or trying to build your own business, Cassandra’s content is for you.

Cassandra’s mission is simple: take the overwhelm out of finding a career by building confidence through training and tutorials. She doesn’t offer fluffy platitudes like “find your passion” or “live your best life” to those who find her work. Instead, she provides practical, tangible, and actionable advice that empowers her audience to level up in the modern workforce.

 

In this episode of The Videocraft Show Presented By Video Husky, Jon Santiago talks with Cassandra about her path as a creator. They discuss:

• Cassandra’s career beginnings in the television industry and how that impacted her as a creator.
• Why she decided to focus on career advice as her niche.
• The significance of the mantra “done is better than perfect” as a content creator.
• How she researches what her audience wants.
• Making sense of negativity and hate from trolls and how to cope.

And much more...

 

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Relevant Links

• Cassandra’s YouTube channel
• Cassandra’s website
• Cassandra’s Instagram
• Cassandra’s beauty and lifestyle YouTube channel
• Double Dare with Mark Summers
• On Air With Ryan Seacrest
• Video Influencers
• Benji Travis
• Sean Cannell
• Sunny Lenarduzzi

 

Chapters

• (00:00) Intro
• (04:46) Start of conversation with Cassandra
• (05:45) How she started on YouTube
• (08:29) Choosing and focusing on a platform
• (11:16) Working in television
• (16:28) How television led her to career strategy
• (20:06) Traditional media vs. social media
• (24:39) Her YouTube workflow
• (27:28) Slow growth is still growth
• (33:01) Finding a community of creators
• (36:50) Being a career strategist
• (39:41) Making fresh content
• (42:51) Having two YouTube channels
• (44:58) Get to know your audience
• (51:08) Dealing with negative comments
• (01:02:55) Her consulting business
• (01:06:53) Where to follow Cassandra

 

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Production Credits

• Producer: Nikki Vicente
• Editors: Rex Estanislao, Shara Tecson
• Project Manager: Choco Arucan
• Graphics: Paolo Lopez